New Research: The Evolving Needs of the Asian Retail Investor

Study from Kapronasia & ViewTrade Underscores the Need for Brokers to Better Meet the Needs of Asian Investors

SINGAPORE, Sept. 16, 2022 /PRNewswire/ — ViewTrade, the power that powers fintech, in collaboration with Kapronasia, the main Singapore-based fintech analysis and consulting agency, collectively revealed a brand new examine at this time, “The Empowerment of the Asian Retail Investor: Understanding the Evolving Investment Behavior of Asian Retail Investors and How to Cater to Them.” The analysis was carried out by Kapronasia and commissioned by ViewTrade.

To obtain a replica of the new report, please go to: https://viewtrade.com/asian-retail-investor-research/

“At ViewTrade, we work with the most forward-thinking brokers and fintech innovators across Asia and support them in their efforts to constantly improve the trading experience for their clients,” mentioned Mr. Andy Liao, Regional Manager, Asia at ViewTrade. “We think the insights from this study can help our clients and the overall industry continue to evolve and best serve investors both today and tomorrow.”

The analysis affords a deep dive into the present rising tendencies and aggressive panorama for brokers throughout the area and shares recommendation on what service and expertise suppliers have to do to remain forward. It additionally gives a snapshot of at this time’s Asian retail buyers and divulges what they’re on the lookout for with regards to investing experiences.

“What is clear from our research is that digital transformation is bringing about a profound shift in how retail investors across Asia expect to be served,” mentioned Mr. Zennon Kapron, founder and director of Kapronasia. “If brokerages across the region want to remain relevant, they have to invest in digitalization and providing the user experiences customers have come to expect.”

Key Findings

• While the fundamental income generator for the majority of brokerages throughout the area remains to be the older investor phase, they can’t afford to take their eye off strategically vital youthful retail buyers.
• The stark lesson for brokerages throughout the area is digitalize or stop to exist. The change by retail buyers to on-line has been dramatic. The change to cell has been extra dramatic nonetheless. (For instance, ViewTrade’s companion Sinopac is now seeing 95% of their purchasers utilizing cell.)
• Customer-centricity has grow to be the identify of the recreation. Rapidly altering buyer preferences require agility to reply shortly. Brokerages need to grow to be adept at offering that buyer journey.

“The technology and the customer experience are really changing, and this is something which is very important because if you look at everything that is available in the market today, the emphasis really is on that client journey. And making sure that it is a seamless client journey, and that it scales,” mentioned Mr. Alexander Thorhauge, Head of Retail Business at Maybank Securities, one of ViewTrade’s purchasers who was quoted in the examine.

About ViewTrade

ViewTrade is the power that powers fintech and cross-border investing for monetary providers corporations all through the world. We present the expertise, help and brokerage providers that business innovators have to shortly launch or improve a retail investing expertise. Over the previous 20+ years, our method has helped 300+ corporations – from expertise startups to giant banks, brokers and advisors – create the differentiating funding experiences their prospects demand. With purchasers in over 20 nations and a group that brings a long time of expertise and understanding of brokerage expertise and providers, we assist our business purchasers ship the funding entry and monetary options they require.

For extra info, go to https://viewtrade.com/, and observe the firm on LinkedIn.

Media Contact

Alex Shafer 

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973-934-5100

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