Mumbai, Maharashtra, India:
Network18 together with AU Small Finance Bank has launched an initiative with the objective to convey forth the journeys of some exceptional humanitarian works led by unsung changemakers. Launched by AU Bank final yr, this yr’s Badlaav Humse Hai marketing campaign shall be a six-month-long initiative that may acknowledge and have a good time the efforts of those unsung heroes who’re bringing a monumental distinction to the lives of individuals and communities in several components of India.
There are many unsung heroes who propel change on the grassroots stage in India. Through relentless braveness and pursuit to result in change for the bigger good, these changemakers prioritise social duty by their work and make their concepts a actuality. With the tempo at which society is evolving right now, individuals want extra such change makers who defy the norms and carve-out options to social and environmental challenges.
Network18 and AU Small Finance Bank have been working of their respective areas for many years for the betterment of society. AU Small Finance Bank – India’s largest Small Finance Bank has been, for the final 25+ years, fuelling the potential of many such changemakers and supporting their efforts by way of their lending and CSR initiatives in semi-urban and rural components of India. Likewise, Network18 has been helming purpose-led campaigns to result in social transformation and increase good work in areas of well being, sanitation, training, girls and baby welfare.
In a growing nation like India, the place there’s an ongoing want for enchancment in quite a lot of areas, together with jobs, training, and well being care, and so on., many changemakers have been taking part in their half conspicuously behind the scenes. Now, AU Bank and Network18 have come collectively to convey tales of these unsung changemakers to gentle who will be an inspiration for a lot of others to comply with. Across the size and breadth of India, there are variegated tales of bravery, dedication, innovation, and perception, proven by individuals who rose above their circumstances to make a optimistic shift within the lives of individuals round them. Therefore, to place a deal with the tales of those changemakers and honour their deserving work, AU Bank in affiliation with Network18 has launched the ‘Badlaav Humse Hai’ marketing campaign, an endeavour to showcase the Bank’s and Network18’s ardour for innovation and betterment of society. After deciphering and showcasing the tales of those changemakers, AU Bank and Network18 will felicitate them at a closed-door occasion to recognise their nice humanitarian work.
Mr. Uttam Tibrewal, Executive Director, AU Small Finance Bank, spoke about their initiative and mentioned, “The very purpose of starting AU 27 years back was to cater to the financial needs of those who had dreams and determination but lacked resources to achieve their ambitions. We provided funding for income generation and enhancement to small entrepreneurs in unbanked and underbanked areas who had limited access to formal financing channels. Upon our conversion to a scheduled commercial bank, to make banking easy and accessible for them, we introduced much needed Badlaav in banking with initiatives like no deposit/ withdrawal slips, no home branch concept, monthly interest payout on Savings Account, video-banking, lending based on QR codes, etc. Some of these badlaavs were communicated through our brand campaign that was launched last year. We are thankful to Network18 group for partnering with us in the ‘Badlaav Humse Hai’ campaign where we are taking a step ahead to applaud those who are living the spirit of badlaav and benefiting the community.”
Sharing the primary ideas concerning the marketing campaign, S.Shivkumar, COO – Branded Content, Revenue Management, Network18 mentioned, “Network18 is at the forefront of spearheading purpose-led initiatives and through Badlaav Humse Hai we bring to light stories of changemakers from the heartland of India and focus on the causes that matter. I take this opportunity to thank AU Bank for coming forward and supporting this cause, and commit the Network18 strength to make this initiative a grand success. We hope to inspire and encourage changemakers to take notice of the big change that small steps can make.”
Follow the marketing campaign Network18 presents Badlaav Humse Hai powered by AU Small Finance Bank because it unfolds the inspiring tales of those that are creating a greater world with selfless work.
