Mumbai, October 06, 2026: NDude Labs, a healthcare and wellness-focused investment firm, has led a $3 million Series A funding round for SuperMush, a wellness brand specialising in functional products such as nootropics, adaptogens, and functional mushrooms.
The investment will be used to expand SuperMush’s product line, enhance its high-efficacy formulations, and strengthen its team and customer support infrastructure, the companies said.
SuperMush expands retail footprint
In the past year, SuperMush has grown its presence to over 1,000 Target stores in the United States, while maintaining strong sales through its website and Amazon. The company also launched new products, including Shilajit, Creatine, and Lion’s Mane gummies, as part of its wellness portfolio.
Company background and leadership
Founded in 2022 by Alli Schaper and Brian Friedman, SuperMush now operates in more than 2,000 retail locations across the U.S., including Target and Sprouts, alongside its direct-to-consumer business. The brand focuses on research-backed ingredients and aims to set a standard for efficacy in the functional wellness sector.
Statements from NDude Labs and SuperMush
Vikram Sehgal, COO at NDude Labs, said the firm invests in science-backed products and founders with the vision to build enduring brands. “Our investment in SuperMush provides the capital to accelerate the company’s growth, along with the talent, systems and support needed to scale the business thoughtfully and sustainably,” Sehgal said.
SuperMush co-founder and CEO Alli Schaper said the partnership with NDude Labs will help the company scale its efforts to reach more consumers and build a globally recognized brand. Brian Friedman, co-founder of SuperMush, added that the company aims to become the leading premium functional supplement brand for active lifestyles, focusing on clinically studied ingredients.
NDude Labs’ recent activity
The investment in SuperMush follows NDude Labs’ recent backing of Nutriventia, a nutraceutical ingredients company, and reflects its continued focus on health and wellness businesses built on research-backed, ingredient-focused products. NDude Labs operates in both India and the United States.
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