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Offers a number of customizations curated particularly for the Indian client
- 3.7 Mn current members enrolled to Sparks to get pleasure from advantages first-hand
- With Sparks, M&S India rolled out greater surprises, financial savings, sustainability advantages, and companies
- M&S rolls out Sparks throughout an additional 25 focused on-line markets as well as to India
- Sparks relaunched in UK in 2020 and greater than doubled variety of prospects to 16 Mn at present
NEW DELHI, Nov. 3, 2022 /PRNewswire/ — Marks & Spencer India has at present introduced its revamped loyalty program ‘Sparks’ as a part of the worldwide rollout of the worldwide loyalty program. Launching throughout India and 25 focused on-line markets together with the USA and Australia, the growth introduces Sparks to hundreds of thousands of M&S prospects worldwide.
In India, Sparks has been extremely custom-made to change into one of the rewarding loyalty applications in trend retailing. Sparks-India will current financial savings and repair advantages with shock affords and a custom-made person expertise. With this launch, the prevailing 3.7 Mn M&S Club members in India mechanically enrolled to Sparks and get to get pleasure from this first-hand immediately.
Every buyer who now indicators up will expertise the core central Sparks supply, with a personalised program of affords and rewards. For the primary month of launch, all just lately enrolled members will stand an opportunity to immediately win free buying carts at each retailer on a weekly foundation.
Under Sparks, Indian prospects can even be rewarded for buying sustainably on choose pro-environment events like earth day, world setting day & nationwide sustainability day.
Sparks will proceed to be pushed as a digital-first expertise, with prospects in a position to buy and be rewarded by means of the scheme throughout a choice of flagship web sites, in addition to on the M&S app in India.
With attractive affords like these, M&S is searching for to convert prospects into loyal members with this free loyalty program.
Katie Bickerstaffe, Co-Chief Executive, M&S stated: “Over the last 18 months, we’ve got on with the job of building and expanding the global reach of M&S. But to become a truly global brand, we need to make shopping at M&S rewarding no matter where you shop. The reset of Sparks in the UK in 2020 delivered a step-change, and we’re now taking those lessons into international markets, so that we can better understand and serve our global customer base.”
Besides launching in India, the Sparks roll out will happen throughout 25 M&S worldwide flagship web sites serving goal markets. M&S has customized constructed its worldwide on-line Sparks platform to be scalable throughout a number of completely different markets, providing a quick and rewarding expertise, in addition to enabling M&S to higher perceive its rising worldwide buyer base.
About Marks & Spencer
UK
- M&S outlined at its latest Investor Day, its substantial progress ambitions to construct M&S into a very international model
- The worldwide roll out of Sparks follows final 12 months’s growth of M&S’ worldwide flagship web sites to over 100 markets
- In the UK, Sparks doubled to over 16 Mn prospects because it’s reset in 2020
India
- Marks & Spencer opened its first retailer in India in 2001 and in April 2008 signed a Joint Venture with Reliance Retail to kind Marks & Spencer Reliance India Pvt. Ltd.
- M&S now has 94 shops throughout 35 cities together with Ahmedabad, Amritsar, Aurangabad, Bangalore, Baroda, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Coimbatore, Dehradun, Delhi, Ghaziabad, Goa, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Jalandhar, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mangalore, Mohali, Mumbai, Nashik, Noida, Pune, Raipur, Surat, Thrissur, Vizag.
Twitter: @mandsnews
For additional data, please contact:
India
Chahak Roda
Corporate PR Consultant
[email protected]
+91 98998 09858
Photo: https://mma.prnewswire.com/media/1937425/Sparks_Banner.jpg
Photo: https://mma.prnewswire.com/media/1937424/Reward_points_membership_benefits.jpg
