Denver, United States:
MPEG LA, LLC at the moment introduced measures to deliver its pool license for Versatile Video Coding, or VVC (launched to the market on January 27, 2022), into conformity with market realities that can free implementers to put money into VVC adoption.
First, a waiver of royalties for standalone (not in or with {hardware}) VVC software program merchandise Sold (with or with out compensation or consideration) to an End User is on the market to any VVC Licensee that commits to changing into a Licensor to MPEG LA’s VVC License in the event that they or their Affiliates presently or sooner or later have the proper to license or sublicense VVC Essential Patents. Products to which the waiver applies will nonetheless profit from protection as licensed merchandise below the VVC License.
Second, a 25% VVC royalty low cost is on the market to any VVC Licensee that enters into and is compliant with MPEG LA’s AVC Patent Portfolio License, HEVC Patent Portfolio License and VVC Patent Portfolio License.
“We congratulate the VVC patent owners for their understanding and foresight in adopting these initiatives,” mentioned Larry Horn, President and CEO of MPEG LA. “Investments in new e-commerce and advertiser supported services that utilize standalone software will lead the adoption of next generation video and these initiatives will accommodate it. In addition, they provide a pathway to reducing the cost of incorporating next generation video coding technology in devices that include legacy coding technologies. In over 25 years as the world’s market leader in digital video standards licensing, MPEG LA respects that decisions to adopt new video standards are for the market to make based on technical, economic and other factors. The market doesn’t build business models around licensing terms. It builds business models to generate new products that enhance the quality of life, and licensing terms must work in concert with rather than as an obstacle to their adoption.”
More info on MPEG LA’s VVC License in addition to the VVC royalty low cost and software program merchandise waiver could also be discovered right here.
MPEG LA’s goal is to provide worldwide entry to as many VVC Essential Patents as attainable to everybody on the identical phrases below a single license. Any celebration that believes it has patents which can be important to the VVC commonplace is welcome to submit them for an analysis of their essentiality by MPEG LA’s patent specialists and inclusion within the License if decided to be important. Terms and procedures governing patent submissions could also be requested right here.
MPEG LA, LLC
MPEG LA is the world’s main supplier of one-stop licenses for requirements and different expertise platforms. Starting within the Nineties, it pioneered the modern-day patent pool serving to to produce probably the most extensively used requirements in shopper electronics historical past and is increasing entry to different groundbreaking applied sciences. MPEG LA has operated licensing packages for quite a lot of applied sciences consisting of greater than 26,000 patents in 120 nations with 285 patent holders and a few 7,300 licensees. By aiding customers with implementation of their expertise selections, MPEG LA affords licensing options that present entry to elementary mental property, freedom to function, decreased litigation danger and predictability within the business planning course of. For extra info, go to www.mpegla.com.
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