MORE THAN FOUR IN TEN CONSUMERS GLOBALLY THINK EATING PLANT-BASED FOOD WILL REPLACE MEAT IN THE NEXT DECADE

GRAINS OF TRUTH REPORT: NEW EAT-GLOBESCAN GLOBAL RESEARCH ALSO HIGHLIGHTS CONSUMERS AHEAD OF GOVERNMENTS ON ROLE OF FOOD IN CLIMATE CHANGE

OSLO, Norway, Nov. 15, 2022 /PRNewswire/ — Forty-two % of shoppers worldwide suppose most individuals will doubtless be consuming plant-based meals as an alternative of meat within the subsequent ten years, in response to a brand new world shopper analysis examine performed by GlobeScan, a worldwide insights and advisory consultancy, and EAT, the science-based non-profit for world meals system transformation.

The report into wholesome, sustainable, and equitable meals additionally revealed that greater than half of individuals (51%) say they really feel much less safe about their meals provide within the face of Covid-19, battle, and local weather change. There is important variation in how that is being felt in numerous nations and areas, with Latin America reporting a number of the highest ranges of meals insecurity in Brazil (73%), Columbia (72%), and Peru (69%), along with Kenya (77%) and Italy (64%). Respondents from India (19%), Saudi Arabia (33%), and Egypt (35%) then again present the least concern.

The findings featured within the second version of the Grains of Truth collection, take a look at the opinions of virtually 30,000 shoppers in 31 markets world wide throughout wholesome, sustainable, and equitable meals provision.

Worries about meals provide prolong to considerations about meals shortages, with 60 % of respondents citing this as a really significant issue. There is appreciable variation in ranges of concern amongst nations, with China (16%), Hong Kong (24%), and South Korea (28%) being the least anxious, whereas over eight in ten in Columbia, Peru, Kenya, Mexico, Brazil, Argentina, and South Africa say they’re anxious about meals shortages. The rising value of dwelling can be intertwining with meals provide so a complete of Ninety-two % of the general public additionally say the worth of their common meals buying has elevated within the final three months. 

Against a backdrop of rising meals insecurity and rising costs, a promising 60 % of shoppers say they eat wholesome meals most or all the time, with a rising variety of folks consuming vegetarian or vegan diets ‒ multiple in 5 (22%) say that they eat plant-based or vegan meals, up from 17 % in 2019. Interest in attempting plant-based diets can be rising throughout all age teams; 40 % of Gen Z, 43 % of Millennials, 37 % of Gen X, and 28 % of Baby Boomers say they’re very eager about attempting this manner of consuming.

There are vital gaps in some nations between those that are eager about switching to a plant-based food plan and people who are already doing this. The largest gaps are in Vietnam (38% factors), Thailand (37% factors), and Brazil (22% factors).  

Nearly 9 in ten shoppers (89%) say that purchasing environmentally wholesome and accountable meals is essential to them. Two-thirds (64%) declare they’re keen to pay extra for it, a sign of the worth shoppers place on these items even towards the backdrop of the rising value of dwelling.

Speaking concerning the analysis, Dr. Gunhild Stordalen, EAT Founder and Executive Chair, stated: “The fact that so many people around the world are becoming more interested in eating healthy and sustainable food is an encouraging sign, a few years ago it would be unthinkable that 42 percent of people globally would believe plant-based food will replace meat inside a decade. But the public is starting to understand the escalating climate and nature crises and the dangers it brings to their everyday lives as it intertwines with the pandemic, the war against Ukraine, and the accelerating cost of living crisis. While consumers understand the issues, it is up to everyone else in the food system to act now to help them – access and affordability will play a critical role as the first edition of this report showed last year. EAT-Lancet 2.0 will help to bring the latest science from different fields together to build consensus on targets for healthy, sustainable, and equitable food systems. This is critical to further bending the key trendlines in the right direction.”

Chris Coulter, CEO of GlobeScan stated: “This timely research provides insight into how rising food prices, Russia’s illegal invasion of Ukraine and climate change have exacerbated consumer fears about food insecurity. Nevertheless, there appears to be a hopeful shift to more healthy and sustainable eating among consumers. Plant-based diets are on the rise in all regions of the world, and consumers are becoming increasingly aware of the link between climate change and food choices.”

To obtain a duplicate of the complete report, together with nation comparisons, please click on right here.

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