Mastercard expands decades-long football legacy through GUINNESS WORLD RECORDS™ title with Luis Figo

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DUBAI, UAE, Sept. 26, 2022 /PRNewswire/ —

Please watch the video right here.

  • World report set with sport performed at 20,230 ft (6166.1 m) in zero gravity by football legend Luis Figo and a group of football heroes from throughout the globe
  • Mastercard’s new GUINNESS WORLD RECORDS™ title acknowledges the world’s hottest sport as a celebration of the human spirit, igniting ardour and delight for hundreds of thousands day by day

Mastercard has set a GUINNESS WORLD RECORDS™ title for the Highest Altitude Game of Football (Soccer) on a Parabolic Flight alongside football legend Luis Figo and a various group of football heroes from throughout the Middle East, Europe, and Latin America.

 

The first-of-its-kind football sport was performed at an altitude of 20,230 ft (6166.1 m) in zero gravity circumstances, taking the sport to a spot the place no match has gone earlier than. Through this marketing campaign, Mastercard is celebrating the world’s love for football by taking followers’ ardour for the gorgeous sport to unprecedented heights.

The out-of-this-world sport between two four-player groups was performed on 20 August 2022. Football legend Luis Figo was on board with seven different gamers chosen to earn their place on the historic flight. The report was introduced by an Official Adjudicator from GUINNESS WORLD RECORDS™ and verified by two witnesses as Figo effortlessly dribbled the ball throughout a 75 sq. meter football discipline specifically set contained in the plane.

"Football is not just a game – as the world’s most popular sport, it is a celebration of the human spirit, igniting passion and pride for millions every day. This is a historic moment for Mastercard as we take the world’s love for the sport to extraordinary new heights. What better way to recognize the beautiful game than by creating an out-of-this-world Priceless Surprise as we continue to connect people to their passions," stated Raja Rajamannar, Chief Marketing and Communications Officer and President Healthcare, Mastercard. 

Luis Figo, a Mastercard ambassador, has been a part of a number of Priceless surprises around the globe, fascinating audiences with his experiences as a high participant. Figo, the 2000 Ballon d’Or recipient, performed for a few of Europe’s greatest golf equipment together with Sporting CP, Barcelona, Real Madrid and Inter Milan, profitable 127 caps for the Portugal nationwide group.

"Football transcends boundaries and unites people around the world. I have played in stadiums where the electric atmosphere sparks emotions that cuts across cultures and nationalities; this was the exact same experience I had playing this beautiful game at 20,000 feet above ground with a group of fearless football fanatics taking their passion for the sport to unprecedented heights," remarked Figo

"Football continues to be a sport enjoyed in every corner of the world. At Guinness World Records™, we meet people with different backgrounds every day. By declaring this new achievement Officially Amazing™, we hope it will contribute to bringing communities together through the shared love of the sport and the excitement of seeing incredible records being broken," stated Shaddy Gaad, Senior Marketing Manager – Guinness World Records™.

Mastercard has a wealthy historical past of connecting folks to their passions, their enthusiasm for sport, and bringing them once-in-a-lifetime experiences. During Expo 2020 Dubai, Mastercard hosted its Priceless Surprises collection to attach friends to their passions on the international occasion. Among its hero actions, the corporate introduced football fanatics with a singular alternative to fulfill Luis Figo in addition to an opportunity to see the UEFA Champions League Trophy, bringing football followers nearer to the sports activities icon.

Mastercard companions with a spread of organizations throughout sports activities, music, trend, arts and leisure around the globe. Mastercard’s partnership with UEFA Champions League dates again to 1994 and the model has been an lively supporter of ladies’s football for greater than 25 years.

Log on to Priceless.com to study extra and uncover the vary of priceless experiences around the globe made potential by Mastercard.

The ‘Highest Altitude Game of Football on a Parabolic Flight’ sport might be watched right here.

About Mastercard Incorporated (NYSE: MA), www.mastercard.com

Mastercard is a worldwide know-how firm within the funds trade. Our mission is to attach and energy an inclusive, digital economy that advantages everybody, in all places, by making transactions secure, easy, sensible, and accessible. Using safe information and networks, partnerships and keenness, our improvements and options assist people, monetary establishments, governments, and companies understand their best potential. Our decency quotient, or DQ, drives our tradition and all the things we do inside and out of doors our firm. With connections throughout greater than 210 nations and territories, we’re constructing a sustainable world that unlocks priceless prospects for all.

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