MASERATI AND BARBIE JOIN FORCES FOR AN UNPRECEDENTED COLLABORATION

October 26, 2022

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The House of the Trident unveils a bespoke version of its newest SUV – Grecale –

designed with world icon Barbie

MILAN, Oct. 26, 2022 /PRNewswire/ — Italian luxurious icon Maserati is thrilled to unveil an audacious collaboration with Mattel, Inc.’s (NASDAQ: MAT) Barbie®, pushed by the mutual need to interrupt boundaries and showcase the distinctive aptitude of each manufacturers. Both instantly recognizable by their extraordinary character and signature fashion, Maserati and Barbie unleashed their creativity in a masterpiece of timeless design and daring character, impressed by the Barbiecore phenomenon.

The fruit of this unconventional collaboration is expressed by an ultra-limited version Maserati Grecale, the Italian House’s latest SUV, designed to show on a regular basis driving experiences into one thing excellent, and chosen by Barbie to match her multi-faceted life-style starting from a business assembly to a glamourous occasion.

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie version, will solely be obtainable in two customized models globally: one unveiled final night time as one of many 2022 Neiman Marcus Fantasy Gifts on the luxurious retailer’s vacation launch soirée in Los Angeles. For this U.S. unique, bespoke version part of the gross sales worth will profit the Barbie Dream Gap Project* – the Barbie model’s ongoing world initiative that companions with charities to assist present equal alternatives and take away boundaries for women. Additional particulars concerning the second customized unit shall be introduced in 2023.

Barbie’s Maserati Grecale is a murals designed below the Trident’s Fuoriserie customization program, which permits automotive lovers to precise their ardour and creativity within the creation of their final Italian luxurious automotive, based on their singular fashion and style.

This daring Fuoriserie Maserati Grecale is a Trofeo model which pulsates pure adrenaline due to its highly effective 530-hp V6 Nettuno engine. In full Barbie style, an expression of her iconic pink hue covers almost each inch of the dreamy automotive with nice acid-yellow traces, impressed by the Trident’s racing heritage.

The SUV’s exteriors, adorned with the Barbie brand, are sealed with an iridescent topcoat that reveals an unbelievable rainbow impact on a gorgeous sunny day. Its glossy black inside options full-leather seats, dashboards, carpets, and doorways – accented with pink stitching – in addition to branded headrests with the distinctive “B” badge.

* Through March 31, 2023, with the acquisition of the Barbie x Maserati Grecale Trofeo SUV, Mattel will donate ten % of the gross sales worth to the Barbie Dream Gap Project web page on GoFundMe.org. No portion of the sale is tax deductible. Fantasy Gift obtainable for buy to residents within the decrease 48 U.S. states. Visit NeimanMarcus.com/FantasyGifts for extra info.