SINGAPORE, Oct. 25, 2022 (GLOBE NEWSWIRE) — Magnite (NASDAQ:MGNI), the world’s largest impartial omnichannel sell-side promoting platform, at this time reported progress throughout Asia, delivering a 23% enhance from H1 2021 to H1 2022 throughout its platform in contrast with the general APAC digital promoting market’s anticipated 12% progress in 2022, in line with Magna Global. The constructive outcomes come as Magnite’s technical capabilities and integrations with premium publishers have been met with sturdy omnichannel demand, coupled with rising OTT viewership throughout all screens, together with cellular and CTV, all through the area.
The success Magnite has seen in advertiser spend is immediately tied to the corporate’s skill to offer scaled stock from essentially the most premium publishers in absolutely clear transactions. Magnite at present works with a variety of writer purchasers in the area, together with Viu, WeTV, iQIYI, Vidio and iWantTFC.
According to Magnite analysis, 86% of streaming viewers say they don’t thoughts watching advertisements – offered that the advert hundreds are saved gentle. Magnite allows advertisers to search out these audiences throughout OTT and has seen significant progress in the variety of advertisers investing in OTT as viewership has shifted to streaming. Advertisers in the F&B, expertise and business verticals working OTT campaigns with Magnite elevated their spend by 173%, 128%, and 149% respectively between Q2 2021 and Q2 2022. Overall impressions grew by 55% throughout the area throughout the identical time interval and OTT represented over 53% of regional impressions in Q2.
In response to this progress, Magnite has introduced on a number of new senior hires to the workforce:
- Priyanka Bajaj, Head of Demand Facilitation Asia
- Ibrahim Merican, Demand Operations Lead Asia
- Lily Cheong, Supply Ops Lead Asia
- Hesty Dwi Utami, Business Development Director Asia
- New demand facilitation gross sales managers, Charlotte Hernandez and Tina Arvianh
The workforce has confirmed experience that can drive ahead Magnite’s presence in key regional markets throughout Asia. Magnite additionally plans to open up roles throughout account administration, options engineering, gross sales, and product to develop stock scale, help promoting demand, and elevate knowledge enablement and superior sell-side programmatic capabilities.
“Deepening and expanding our successful client relationships in Indonesia, the Philippines, Vietnam, Singapore, Thailand and India are a key priority for us,” mentioned Gavin Buxton, Managing Director, Asia at Magnite. “We see incredibly strong demand for a best-in-class SSP that enables brands to reach consumers across all touchpoints including mobile devices and CTV as it is starting to increase scale in the region. We continue to be the preferred platform that connects advertisers to premium publishers who are searching for the most comprehensive omnichannel ecosystem to reach their audiences.”
“As the fastest growing OTT platform in Indonesia, Vision+ looks to technology leaders like Magnite for guidance in navigating the digital landscape,” commented Clarissa Tanoesoedibjo, Managing Director PT MNC OTT Network. “Since working with them, our advertising business has seen significant growth. We look forward to the continued expansion of our relationship as Vision+ broadens its premium content library to reach viewers at scale. The Magnite team always provides support to improve our business and we’re confident that with their help, the business will continue to advance.”
“In the rapidly changing digital landscape, it’s important that we work with technology vendors like Magnite who are ahead of evolving trends and take an active role in helping us to reach and exceed our business goals,” mentioned Pavan Arora, Head, Programmatic Revenue & Operations at Hindustan Times Media Ltd.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest impartial sell-side promoting platform. Publishers use our expertise to monetize their content material throughout all screens and codecs together with CTV, on-line video, show, and audio. The world’s main companies and types belief our platform to entry brand-safe, high-quality advert stock and execute billions of promoting transactions every month. Anchored in bustling New York City, sunny Los Angeles, mile excessive Denver, historic London, and down below in Sydney, Magnite has places of work throughout North America, EMEA, LATAM, and APAC.
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