AMSTERDAM, the Netherlands and RALEIGH, N.C., Sept. 27, 2022 (GLOBE NEWSWIRE) — Lytho, a artistic operations platform offering artistic workflow and digital asset administration (DAM) instruments to model and inventive groups, as we speak introduced it has employed Geert Bruinink as its Country Manager primarily based in The Netherlands. He will report to Lytho CEO Douglas Thede and have general duty for the corporate’s European gross sales and operations.
“Geert brings a proven track record of general management and sales leadership skills to Lytho as we extend our presence in Europe,” stated Thede. “We’ve seen strong demand for our software because in-house creative teams have grown, and our tools reduce the natural complexity that comes with that growth. We’re thrilled to welcome Geert as a Lythonian and look forward to his contribution as we scale up to meet demand.”
Geert brings greater than 25 years of management expertise and has held positions at manufacturers together with Cisco, Ricoh, and Samsung, amongst others. He graduated from Utrecht University (Hogeschool Utrecht) with a level in Commercial Economics.
“There isn’t another company in the world that addresses the unique needs of creative and brand teams with the same depth of expertise and passion as Lytho,” stated Bruinink. “I’m excited to join the company and see the potential for rapid growth. I’m very much looking forward to working with our European team in solving the top challenges facing creatives today.”
Lytho is a singular software program resolution that focuses particularly on the wants of in-house model and inventive groups. The firm’s artistic operations platform works throughout the Creative Lifecycle to deliver order, enhance collaboration, scale back pointless rework, and drive effectivity via its strong modules constructed for creatives, together with:
- Streamlining artistic briefs and undertaking requests;
- Improving collaboration throughout the artistic crew and with stakeholders;
- Managing artistic tasks, sources and employees;
- Facilitating the overview and approval course of;
- Providing entry to permitted property to distributed international groups; and
- Automating measurement and reporting to assist artistic leaders articulate worth.
The appointment of recent management follows a gentle stream of milestones the corporate has achieved lately. For instance, it only in the near past launched expanded performance to deliver the total Creative Operations Platform to Europe.
Similarly, the corporate introduced an progressive assortment of recent options earlier this 12 months to assist prospects higher handle work throughout advanced groups. Those capabilities have been acknowledged in three totally different analyst experiences since.
One such report was the “Vendor Selection Matrix ™ – Marketing Resource Management” by the European expertise analyst agency Research in Action GmbH. That report analyzed the technique and execution of the highest 15 international manufacturers that compete in the house – and named Lytho as a “leader.”
About Lytho
Lytho, a artistic operations platform, is uniquely targeted to handle the wants of brand name and inventive groups. The platform combines the advantages of many disparate instruments (comparable to artistic workflow and digital asset administration) right into a single software program resolution. Creatives not want to be restricted by instruments which might be neither totally interoperable nor suited to their particular wants. Today’s model and inventive groups want an answer that can assist them battle the complexity that comes from managing the rising quantity of requests, stakeholders, digital property and types. More than 600 enterprise prospects worldwide use Lytho’s software program.
Media Contact:
Frank Strong
for Lytho
202-352-5920
[email protected]
A photograph accompanying this announcement is out there at https://www.globenewswire.com/NewsRoom/AttachmentNg/5ee601d8-d251-458e-ae7b-6aeca7112ba7
