London-Based Publishing, Consulting and Production Company Enables Businesses To Get Closer To Gen Z Than Ever Before

Jenk Oz, The Knowledge Summit, Dubai 2022

Thred Media- Office

Jenk Oz, Founder & CEO Thred Media

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Thred Media makes use of Gen Z behavioural insights and the facility of social change to construct a stronger future for folks + planet + manufacturers

LONDON, ENGLAND, October 3, 2022 /EINPresswire.com/ — At a time when culture-led generational shifts are quickly reworking the best way companies place themselves and their messaging, Thred Media is now main the best way in equipping organizations- similar to Google, Microsoft, Ford, Snapchat, Dunkin, Ogilvy and the United Nations- to attach immediately with Generation Z to domesticate societal change.

Founded by 17-year-old younger entrepreneur Jenk Oz, Thred Media is a multi-award-winning publishing, media, consulting, and manufacturing firm that permits companies to successfully combine their technique with Gen Z and social change actions globally. Thred Media permits its purchasers to entry a Gen Z method to analysis and futurecasting insights utilizing first-hand knowledge, co-creation methods and game-changing content material manufacturing.

Three pillars triangulate to kind Thred Media’s core foundations: Publishing, Consulting and Community.

Publishing- The central tenet of Thred Media’s business is the 100% impact-focused on-line publication Thred.com which options each day information protection, unique interviews and evaluation on all facets of youth tradition + social change. Alongside in-house editors and writers, Thred has constructed out a worldwide ecosystem of distant writers bringing real-time points to gentle in essentially the most genuine and clear approach. The web site is on the market in 17 completely different languages, reaches folks in 220+ international locations and territories, has 250,000+ web page views a month, two weekly newsletters, and is on the market on Flipboard, Medium, Apple News, Google News, and Global Citizen’s web site.

Dedicated to showcasing change makers and cultural opinion leaders worldwide, Thred Media has established the each day #365changemaker highlight and the Thred100 – a weekly curated checklist of Gen Z’s prime 100 activists, entrepreneurs, corporations, organizations and actions that embrace and affect youth tradition and drive social change at scale. In addition, Thred has a bi-weekly Career Coach column that focuses on youth employment, gig alternatives and the inexperienced economy written by Dan Kiernan, Head of Careers at Oxford University, Said Business School and LinkedIn Top Voice 2022.

Consulting- Thred companions with manufacturers, businesses, analysis homes and non-profit organizations globally to assist them perceive Gen Z’s beliefs, behaviors and the rising transformational tech and shopper forces underpinning change. In addition, the staff focuses on novel, action-oriented methods to have interaction Gen Z within the ideation, curation and co-creation of culture-led participatory moments with the manufacturers and folks they care about. Thred Media has labored creatively with corporations similar to Google, Microsoft, Snapchat, Oracle, Ford, Universal, Vodafone, and Dunkin. They have additionally loved partnering with businesses similar to Ogilvy, Edelman, and Weiden + Kennedy, alongside analysis homes Canvas8 and Artefact. In addition, Thred Media has agreed to supply content material and media companies for Talenthouse, the most important platform for inventive expertise globally.

“Unlike many traditional consulting companies who rely steadfastly on outsourced data, rented audiences and focus groups to provide insights targeting Gen Z, we are the focus group and we generate the data.” Jenk Oz.

Community- At the center of Thred Media is its community of worldwide change makers, activists, entrepreneurs and cultural professionals who Thred attracts inspiration from on daily basis. It contains 200k+ social media followers, 250k+ web site readers, 20k+ newsletters subscribers plus, the 2k+ members of the ‘Change Maker Directory’ which incorporates ambassadors, champions, interns, distant writers and Discord moderators who’re on the bottom driving ahead social change of their native areas.

“The vision behind the change maker network is to build a global community of like-minded young people that can network together to bring about local change and then shine a light on their stories and successes with other communities so they can see a path forward for change using real-time examples.” Jenk Oz

Now, corporations can faucet immediately into this viewers and Thred Media’s staff of specialists to study extra about Gen Z and social change points, develop co-creation methods throughout key areas, and validate business selections in actual time. ‘Involving Gen Z consumers in all elements of your business will allow youth to place themselves at the center of your brand and feel ownership in its growth and evolution as you move towards a mutually defined purpose’, Jenk Oz.

Headquartered in London with a New York workplace opening later this 12 months, Founder, CEO and Influencer Strategist Jenk Oz works alongside the Thred Media staff of in-house professionals and 20 distant writers to create a go-to panel of Generation Z specialists together with editors, writers, researchers, social media content material specialists, videographers, animators, graphic designers and consumer companions.

In the present financial local weather, many companies are uncertain the right way to evolve their choices and communicate to new audiences. While some organizations which are seen to be ‘responsible’ have benefited from an improved repute, the true worth goes to companies that drill down into their social objective and change into actual champions of social change. With this in thoughts, Thred Media has been created with the core perception that Corporate Social Responsibility shouldn’t be an add-on characteristic or a seasonal marketing campaign to drive gross sales, however moderately an important Corporate Operating System for companies.

Thred Media Founder and CEO, Jenk Oz commented: “The faster brands realize this, the better chance they will have of surviving economic downturns, developing and retaining fully ‘invested’ employees, and ultimately, gaining share of mind and long term share of wallet of the consumer. Gen Z is the largest, most diverse and most geographically untethered cohort in history, making up 40% of all global consumers and holding earnings of $7 trillion. By 2031, Gen Zer’s income will reach $33 trillion, surpassing that of millennials. Companies cannot afford to miss out”.

Offering centered specialist publishing, media, consulting, and manufacturing companies below one-roof, Thred Media, supplies a far-reaching community of Gen Z influencers, activists, entrepreneurs, and social media communities that companies faucet into to entry these worthwhile insights. Unlike different choices within the sector, Thred Media has over 200k social media followers and an all-Gen Z writing, manufacturing and consulting staff. The staff can ship first-hand knowledge, up-to-date development evaluation and a real Gen Z method to technique, to have interaction and harness enter from a game-changing technology.

Jenk Oz continues: “Great companies – those with sustained, standout success – recognise they need to tap into data-driven insights and behavioral economics to make powerful business decisions. As a generation, Gen Z wields great influence and is undeniably impacting how businesses are communicating with their customers, across the globe.

Now, we want to be able to share this knowledge and expertise with businesses that are looking to unlock their social purpose and understand how they can benefit from becoming champions of social change. The importance of this expands beyond business profits—it is fundamental for a healthy economy, job creation, and consistent innovation.

Our vision is to support businesses in discovering their potential by enabling them to get much closer to Gen Z than has been possible before. Thred Media’s insights will enable teams from any business to find answers to their most valuable questions, directly from a Generation Z audience, on a global scale.”

For extra info on how Thred Media might help you unlock your social objective and change into a champion of the social age please contact [email protected].

Notes to Editors

– Please go to www.ThredMedia.com (consulting), www.Thred.com (publishing) and www.JenkOz.com (private) for additional info

– Interviews with Thred Media Founder Jenk Oz, or members of the writing and manufacturing employees, please contact Carmen Greco, CFO [email protected]

Jenk Oz- Instagram @jenk.oz, Twitter @jenkozofficial, LinkedIn Jenk Oz

Thred Media- Thred @thredmag throughout all platforms

Carmen Greco
Thred Media
[email protected]
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