Limca Enters Sports Hydration Category with New Variant Unveils #RukkMat Campaign with Neeraj Chopra

Coca-Cola India has introduced the first-ever model extension for its homegrown model Limca into the hydrating sports activities drinks class with ‘Limca Sportz’. The model, which has accomplished over 5 many years since its basis in India, stands at #4 inside Coca-Cola India’s glowing portfolio. Limca holds a longstanding legacy within the nation and is broadly acclaimed for its unparalleled means to instill a sense of freshness within the minds and our bodies of its shoppers.
 
The model’s new providing ‘Limca Sportz’ is a Glucose + Electrolyte-based beverage containing important minerals for fast fluid consumption. The beverage is a NO FIZZ; water-based drink that helps in FASTER REHYDRATION in people concerned in bodily exercise within the type of sports activities, train, and excessive intense chores. It has refreshing actual lemon juice so as to add to the style and palatability.
 
The innovation is in line with The Coca-Cola Company’s endeavor to supply a large spectrum of beverage decisions to shoppers, with nice style in addition to practical advantages.
 
With the launch of the brand new variant and Limca’s entrance into hydration-based sports activities drinks, the model is bringing alive the #RukkMat marketing campaign by way of an advert that includes reigning Olympic javelin champion Neeraj Chopra. The marketing campaign will revolve round a motivational theme, to encourage the viewers to push their boundaries and ‘never say die’ angle. The model has adopted a holistic advertising method to spice up the brand new marketing campaign, consisting of digital in addition to mass-media broadcasting to maximise media attain throughout channels.
 
Announcing the launch of Limca Sportz, Karthik Subramanian, Director, Marketing, Hydration, Coffee and Tea Category, Coca-Cola India and Southwest Asia mentioned, “Building on Limca’s means to supply full-body rejuvenation so that customers will be their most energetic, finest selves in each scenario, we’re thrilled to announce our entrance into the sports activities hydration class with the launch of Limca Sportz. The beverage has been formulated via in-house innovation and intensive market testing.
 
At Limca, we unanimously agreed that there may very well be no higher champion of Limca Sportz than Olympic gold medalist Neeraj Chopra, who’s the top of athletic excellence and embodies the true spirit of our marketing campaign messaging #RukkMat (by no means cease).”
 
Neeraj Chopra, Indian athlete, reigning Olympic champion, and world championship silver medalist in javelin throw mentioned, “As an athlete, I perceive the important significance of optimum consumption of carbohydrates and electrolytes. Limca Sportz allows sooner rehydration to the drinker and helps steadiness increased endurance throughout train efficiency – making it the go-to beverage for individuals who imagine in placing within the exhausting work to attain their targets.
 
It is the proper drink for when the physique offers up, however the thoughts says ‘go on..’. I’m exhilarated to be the face of the brand new Limca Sportz marketing campaign. The movie completely represents my beliefs of by no means giving up and constantly pushing boundaries to get nearer to my targets.”
 
The marketing campaign movie has been conceptualized by Ogilvy. Ritu Sharda, Chief Creative Officer, Ogilvy (North) mentioned, “The most important thing for a sportsperson’s regimen or anyone who is exercising, is to be able to do more and more and more, without stopping. A few steps more, one more kilometer, one more throw, one more jump, that’s the relentlessness that helps you achieve your goals. Limca Sportz is all about this, the right replenishment and hydration, and the philosophy of #RukkMatt that cheers you to go on. And who better to launch this than Neeraj Chopra, who we’ve all seen sweating it out with the toughest regimen possible but never stopping at one awesome throw, one medal or one record. For all those of you who never stop and for Neeraj, we say ‘Tu #RukkMatt’!”
 
The new variant might be obtainable on cabinets throughout Delhi NCR, Bangalore, Chennai, Bengal, Mumbai, Pune, and cities of Andhra Pradesh/Telangana beginning the month of September, and might be obtainable in packs of 250 ml and 500 ml.
 
Watch Neeraj Chopra in motion right here: https://youtu.be/SbaSUzL-nAE