PLANO, TX (October 26, 2022)―Today, Lexus introduced a brand new partnership with famend museum Institute of Contemporary Art, Miami (ICA Miami) and acclaimed artist and architect Suchi Reddy, founding father of Reddymade Architecture and Design, to current an set up within the museum’s Sculpture Garden in late November and early December in conjunction with Miami Art & Design Week.
Inspired by the thought of the Lexus Electrified Sport being “shaped by air,” Reddy’s set up―her first public challenge in Miami―celebrates the model’s dedication to human-centered, carbon-neutral, and impeccably-crafted design. The set up will envision the automobile as formed by mist and gentle whereas illustrating its concord with its atmosphere.
Since 2005, Lexus has been on the forefront of pioneering electrification within the luxurious market. With the introduction of their next-generation Electrified Sport, Lexus continues to push the boundaries of know-how and craft with an unwavering dedication to sustainability and a consideration for the evolving wants of transportation and life worldwide. Bringing its fifth immersive set up to Miami throughout Art & Design Week, this 12 months’s cultural partnership facilities on the Electrified Sport, highlighting the total potential of electrification.
“We are thrilled to enter this new partnership with ICA Miami and bring a public installation by Suchi Reddy to Miami. With its world-class reputation, ICA Miami is the perfect setting for this collaboration, and I look forward to experiencing how Suchi will illuminate our shared values of human-centric and future-focused design in her sculpture,” commented Brian Bolain, Lexus’ world head of selling. “The Electrified Sport concept propels Lexus into the future and this installation will embody that spirit from the perspective of an inspiring designer.”
“ICA Miami is committed to reducing our climate footprint by adapting best practices for sustainability. This includes implementing carbon offsets for major exhibitions and partnering with organizations that are working towards carbon neutrality. We are delighted to align with organizations equally committed to a carbon neutral future, Lexus and Reddymade, in providing a platform for innovative and sustainable work by Suchi Reddy,” stated Alex Gartenfeld, ICA Miami’s Artistic Director.
Born in Chennai, India and based mostly in New York, artist and architect Suchi Reddy has an award-winning design apply acknowledged globally for its human-centric strategy to design. She based Reddymade in 2002 to tackle the financial, social, environmental and cultural impacts of design on each the person and the planet. Neuroaesthetics, the examine of how the mind responds to the design of 1’s environment, guides her apply, and her design ethos, “form follows feeling,” demonstrates her conviction that good design, calibrated rigorously to the human, positively influences wellbeing, creativity, and productiveness. Her ICA Miami set up will reply formally to the elegant design of the Electrified Sport automobile, instilling the environmental values shared between Reddy and Lexus.
“Lexus’ long commitment to the arts, to excellence in craftsmanship, and particularly their dedication to the Takumi masters on their team has been a great source of inspiration to me,” stated Suchi Reddy in an announcement. “Their environmental mission through electrification of the fleet reflects responsible leadership and I am honored to interpret their ethos this year in our installation at the ICA in Miami during Art and Design Week. Our collaboration will blur the boundaries between art and design, and continue their tradition of always being committed to the best idea.”
Throughout Miami Art & Design week, Lexus will even host Lexus Art Series: Art and Innovation talks with Whitewall, a program of intimate discussions and talks between Lexus ambassadors and trade leaders throughout the artwork and design worlds, returning for its seventh 12 months. Additional data might be offered in November.
