![[Toyota Times] Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!](https://businessfortnight.com/wp-content/uploads/2025/10/Toyota-Times-Century-as-a-Brand-Lexus-as-Innovation-All-218x150.jpg "[Toyota Times] Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!")
Small Businesses can Attract More Leads by Hiring Trade Show Magician, Kent Axell
— Nicole Crocker, Owner SBMS Media
LAS VEGAS, NEVADA, USA, September 15, 2022 /EINPresswire.com/ — Businesses of all sizes depend on commerce reveals, conferences, expos, and networking occasions to develop their business.
The drawback with these occasions is all of them require ingenuity by the advertising director to face out in opposition to the competitors. If they do not stand out, they danger a heavy funding with little return, to not point out the chance prices misplaced.
Attendees arrive with the intent to collect as a lot data as they’ll, however they’re additionally trying to get a break from the day by day work grind. So why not present them with each one thing to find out about in addition to somewhat little bit of leisure?
Find a magician for rent and stand out in opposition to the gang!
A business that has by no means exhibited at considered one of all these occasions could not perceive the prices concerned. Let’s discover.
Exhibiting at a commerce present is an funding of the sales space area, the “stage backdrop”, video content material (if there’s a tv, extremely beneficial), print collateral, and naturally all of the labor to place the occasion collectively.
Some of the hidden prices when business house owners or advertising administrators put the funds collectively embrace parking, meals, electrical drops, wi-fi connections, carpeting for the sales space, swag for the attendees, and the labor prices for organising in addition to for having illustration within the sales space throughout the precise occasion.
The function of those occasions is often for lead technology and model publicity. The viewers at these occasions is a mix of workers, different distributors, associates, and prospects. Marketing administrators of those companies are liable for capturing the eye of all these viewers members on the occasion and leaving them with a constructive model expertise. While many corporations do that properly, there may be all the time room for enchancment.
Most exhibitors fall into considered one of two classes.
The first class is the exhibitor who barely seems up from their cellphone both as a result of they have no idea how one can appeal to folks into the sales space or they’re an introvert. So attendees cease by, seize some swag, then transfer on. Perhaps there’s a half-hearted try from the exhibitor to have a short dialog with the attendee. In this situation, the advertising director has executed an awesome job of offering swag for model recognition and to draw attendees, however the exhibitor sitting on the cellphone has left a poor impression.
The second class of exhibitors is the one who stands on the fringe of their sales space and tries to seize eye contact or says one thing like “what kind of services are you here looking for today?” to everybody who passes the sales space. In truthfulness, this tactic truly does work and generates discussions with some folks. But many are missed as a one-to-one dialog takes place.
Events like these seize the eye of hundreds of attendees; they’re a gold mine of alternative for small companies and startups which are attempting to earn extra market share. So how does an exhibitor seize as many potential lead alternatives as doable?
They discover a magician for rent!
There are two distinct added advantages to hiring an occasion magician like Kent Axell. The first profit is for introverts assigned to current on the sales space. With a talented mentalist or magician, the exhibitor isn’t liable for gathering prospects into the sales space area. This takes an incredible quantity of stress off the particular person within the sales space attempting to collect leads.
The second benefit, which is huge, is reminiscence recall. Prospects who’re entertained by the performer usually tend to bear in mind the sales space and model that hosted the entertainer; making the lead somewhat hotter to name for the gross sales workforce liable for getting new business. One such firm, Genea Software, stated once they employed Kent Axell, “the experience was unlike anything we had ever done in the past”.
Not to say, Kent Axell is the lead magnet small companies have been on the lookout for.
The aim of a lead magnet is to generate new leads that may be funneled into a journey that can finally result in a sale, and his performances accomplish that goal. Kent creates an act that attracts prospects into the model’s exhibition sales space. While he performs his magic methods, exhibitors acquire leads by scanning badges. Attendees get entertained by the magician who then turns the eye over to the exhibitor.
Once the exhibitor has a lead’s contact data, the advertising or gross sales workforce can then take over with ads served by way of varied platforms. As a “top-of-funnel” advertising strategy, manufacturers can ship strategically timed electronic mail campaigns or junk mail ads to the attendees. Another possibility is to create an inside gross sales marketing campaign to achieve the attendees after the occasion. There are dozens of different methods akin to serving Google-targeted or Facebook-targeted advertisements. The secret’s to gather the attendee’s information so there is a chance to talk with them after the occasion.
Small companies can appeal to new leads and prospects by hiring commerce present magician, Kent Axell. It is attention-grabbing to notice that many magicians journey for his or her company leisure assignments. So whereas Kent resides in Las Vegas, he travels all through the United States for assignments. He is commonly discovered acting at company occasions in Los Angeles, Chicago, New York, San Diego, and even Georgia.
Kent’s magic is unique, interactive, and family-friendly. Plus, his in depth expertise acting at company capabilities and on levels all through the nation means he is aware of how one can maintain visitors entertained and engaged whereas holding the content material clear for all audiences.
To inquire about hiring Kent Axell for a commerce present, company occasion, convention, exhibition, or product launch go to kentaxell.com
ABOUT SBMS Media
SBMS Media is a woman-owned advertising and promoting company positioned in San Diego offering Small Business Marketing Solutions to occasion planners all through the nation. Services embrace public relations, model growth, and lead technology for small companies and start-ups.
Nicole Crocker
Small Business Marketing Solutions
+1 760-535-5592
electronic mail us right here
Visit us on social media:
Facebook
LinkedIn
Other
