COLUMBUS, Ohio, Oct. 26, 2022 (GLOBE NEWSWIRE) — It’s time to rejoice the most unimaginable time of the 12 months with Lane Bryant as the model introduces its vacation assortment starring Katie Sturino, Megababe founder, creator, and influencer. As the model’s resident seasonal type muse and guru, Sturino will take the reins in a video collection on Lane Bryant’s digital channels, guiding viewers by way of the final celebration season with her coveted Holiday hacks.
Embodying a “dressing up is never not a good idea” philosophy, Sturino throws the style rule guide out the window wearing the good celebration attire, informal loungewear, and attractive lingerie that captures the spirit of the model.
“We’ve long admired Katie’s fearless approach to fashion – she brings a fresh, vibrant energy to everything she does,” stated Lane Bryant Chief Brand and Marketing Officer Melisa Goldie. “Katie’s New York ‘it’ girl persona coupled with Lane Bryant’s evolving trend-first fashion is a no brainer. She will be the ultimate style muse and holiday savant for our customers.”
An extra side to the partnership with Sturino: Lane Bryant will provide choose objects from her clear magnificence product line Megababe in shops and on LaneBryant.com together with Body Dust, Bust Dust, and Thigh Rescue. These must-have Megababe merchandise are the good complement to Lane Bryant’s vacation assortment, taking prospects’ head-to-toe body-sweat worries away as she slips on her outfit of the day.
“I’m beyond ready to get this party started while celebrating the season in some seriously amazing Lane Bryant fashion,” stated Sturino. “Not only am I excited to share my hot tips for keeping the season bright with my Lane Bryant babes, I’m bringing along some of my favorite Megababe products for the ride.”
As prospects store Lane Bryant’s vacation assortment in retailer and on-line, she’s going to discover luxurious velvet suiting, glowing sequined must-haves, and comfy knits and sweaters that maintain her wardrobe for the season attractive and festive. Paired with the Cacique Intimates assortment that provides a mixture of impeccably designed lingerie, festive sleepwear, and on a regular basis bras & panties (together with the new decadently smooth Cotton Comfort Bra), prospects can be dressed to rejoice her unimaginable from day to nighttime.
For extra info on Lane Bryant’s vacation providing and partnership with Katie Sturino, go to Lane Bryant.com.
Celebrate your unimaginable all through the vacation season by following alongside on social media:
Lane Bryant & Cacique Intimates
Facebook: facebook.com/lanebryant & facebook.com/caciqueintimates
Instagram: @lanebryant & @caciqueintimates
TikTok: @lanebryant
Hashtag: #MyIncredible
Katie Sturino
https://katiesturino.com
Instagram, TikTok & Facebook: @katiesturino
Megababe
https://megababebeauty.com
Instagram: @megababe
TikTok & Facebook: @megababebeauty
About Lane Bryant®:
Lane Bryant is an American style and life-style model that provides a singular mixture of elevated and informal attire in sizes 10-40. The Lane Bryant assortment attire prospects for her unimaginable life from weekday to weekend, providing attire objects that embrace denim, pants, skirts, each woven and knit tops, attire, jackets, and outerwear. Lane Bryant additionally provides footwear in sizes 7W-12W and equipment.
Lane Bryant’s unique Cacique® intimate attire model provides impeccably designed on a regular basis panties, bras and sleep, lounge, and swimwear, in addition to Seriously Sexy lingerie. Cacique provides sizes 12-36; bras are supplied in band sizes in 34-54 and cup sizes B-Ok.
Lane Bryant fashions and Cacique Intimates can be found nationwide at practically 450 Lane Bryant shops and on-line at lanebryant.com.
About Megababe: Megababe is a line of non-public care merchandise that gives efficient options to assist individuals really feel extra comfy and assured in their very own pores and skin. Its first two merchandise, Thigh Rescue, an anti-thigh-chafe stick, offered out one week after launch, and Bust Dust, an anti-boob-sweat spray, offered out three weeks after launch. Since then, Megababe launched over 20 merchandise together with its cult favourite deodorant Rosy Pits, new deodorant formulation, males’s options for sweat and chafe, a butt masks, physique scrubs, an armpit masks, hand sanitizer and extra.
Lane Bryant Press Contact:
[email protected]
Linda Gaunt Communications:
Grace Young; [email protected]
A video accompanying this announcement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/680c6cdb-9c76-4a73-85e1-73d098ec8f2d
