Launches the campaign with the theme of ‘Zindagi ke sapney adhure naa reh jaye isiliye,

SahiSamayPeSIPKaro’

Mumbai, August 9, 2023: Kotak Mahindra Asset Management Company Ltd (“KMAMC” / “Kotak Mutual
Fund”) has introduced its latest investor education and awareness initiative – “Sahi samay pe SIP karo”.
The campaign highlights the relevance of regular and disciplined investing to help plan life goals. The
campaign will be launched in six languages; Hindi, Marathi, Gujarati, Kannada, Tamil & Telugu.
The campaign unfolds through three captivating films that portray the common dilemma of
procrastination experienced by individuals at different stages of life when it comes to planning for the
dreams and aspirations of their loved ones. In a quirky manner, the films underscore the significance of
steady investment through mutual funds, specifically using the power of Systematic Investment Plans
(SIPs).
Kinjal Shah, Executive Vice President, Head of Digital Business, Marketing & Analytics at Kotak Mahindra
Asset Management Co. Ltd. said, “We’ve observed that people of all age groups often tend to
procrastinate when it comes to planning for their dreams. With this campaign, our primary aim is to
enlighten investors about the tremendous potential of SIP as an effective means of investment, enabling
them to systematically plan for their dreams.”
In order to connect with younger audiences, this campaign is launched across various digital and social
media platforms too. The campaign urges them to embrace the power of SIP to help plan their goals.