Hyderabad, August 5, 2026: The Department of BBA at KLH Bachupally has inaugurated a six-day Faculty Development Programme (FDP) on “AI and Advanced Analytics in Digital Marketing: Concepts, Tools, and Research Applications,” sponsored by the AICTE Training and Learning (ATAL) Academy. The programme is being held from August 3 to 8, 2026, at the KLH Global Business School (GBS) campus.
The FDP aims to equip faculty members, researchers, and academicians with advanced knowledge and practical skills in Artificial Intelligence, advanced analytics, and their applications within digital marketing.
Industry experts lead sessions
The inaugural ceremony featured Narasingh Patro, Senior Area Head at Housing.com, as Chief Guest. Patro, who has over 18 years of industry experience, emphasised the increasing role of AI and data-driven decision-making in marketing. He encouraged participants to adopt AI-powered tools in teaching and research and delivered expert sessions on “Introduction to AI in Digital Marketing” and “Fundamentals of Marketing Analytics and KPIs.” His sessions provided practical insights into AI-driven marketing strategies, analytics frameworks, and performance measurement.
Other industry professionals leading sessions include Nikhil Kuruganti, Marketing Director at Anblicks, who will address customer data management and AI-driven consumer behaviour and personalisation. Shashi Vanga, Founder of 1CoreHub and AI Nexly, will cover predictive analytics for marketing decisions and AI applications in SEO, SEM, and digital advertising. Lokesh Arukala, CEO and Founder of GroX Digital Marketing Pvt. Ltd., will conduct sessions on AI tools for content creation, marketing automation, and web analytics using Google Analytics.
Programme highlights and activities
The FDP also features an industrial visit to Gaint Clout Technologies Private Limited in Hyderabad, a company involved in Artificial Intelligence, Quantum Computing, Data Analytics, Software Development, and AI-powered digital solutions. Ch. Ashok Kumar, Co-Director and Trainer at Digi Medha, will lead sessions on campaign optimisation using data analytics and AI, as well as ethical issues, data privacy, and research applications in AI marketing.
Participants will engage in research article discussions on emerging AI applications, data security, privacy, and digital marketing resilience. The programme also includes hands-on laboratory sessions, article summaries, assessments, and reflection exercises.
Organisers and supervision
The event is organised under the supervision of Anand Bethapudi, Dean of KLH Global Business School, L Koteswarao, Principal of KLH Bachupally, and B. Sarath Simha, the programme coordinator. KLH stated that it remains committed to enhancing faculty and research capabilities by integrating emerging technologies into management education.
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