Chennai, November 10, 2026: Kingfisher Premium Packaged Drinking Water has entered into a partnership with Bigg Boss Tamil Season 10 on JioHotstar, joining as the Good Times Partner for the popular entertainment series in Tamil Nadu.
The collaboration aims to strengthen Kingfisher’s presence in the state by integrating the brand into the show’s environment and experiences throughout the season. The association will feature the Kingfisher bird and brand elements across the Bigg Boss Tamil ecosystem, including branded experiences, recurring integrations, and signature “Good Times” moments.
Brand integration and audience engagement
As part of the partnership, viewers will encounter Kingfisher branding within the show and have opportunities to participate in exclusive experiences, such as a chance to meet actor Vijay Sethupathi. The initiative is designed to create multiple touchpoints for audiences and reinforce Kingfisher’s connection with Tamil Nadu’s entertainment landscape.
Statement from United Breweries Limited
Vikram Bahl, Chief Marketing Officer at United Breweries Limited, said Bigg Boss Tamil has become a significant entertainment platform in the state, bringing people together through shared conversations and memorable moments. He noted that the partnership aligns with Kingfisher Premium Packaged Drinking Water’s focus on entertainment as a passion point for viewers.
About United Breweries Limited
United Breweries Limited, headquartered in Bengaluru and part of the HEINEKEN Company, is India’s largest beer manufacturer. The company produces and markets packaged drinking water, soda, internationally recognized beer, and non-alcoholic beverages. Its product portfolio includes Kingfisher Strong, Kingfisher Premium, Kingfisher Smooth, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Heineken Original, Heineken Silver, Amstel Grande, Heineken 0.0, Kingfisher Premium Packaged Drinking Water, and Kingfisher Strong Power Soda.
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