Campaign Features Kris Martin, Hearing-Impaired Professional Racecar Driver
- Kia’s strongest manufacturing automobile ever proves that quiet may also be potent
- 576-HP all-electric Kia EV6 GT can speed up from 0 to 60 mph in 3.4 seconds, with a high pace of 161 mph1
IRVINE, Calif., Nov. 14, 2022 /PRNewswire/ — Kia America lately debuted an all-new artistic marketing campaign for probably the most highly effective automobile in firm historical past, the 576-hp, all-electric Kia EV6 GT. Performance automobiles of the previous needed to be heard to be believed, and the campaigns selling these automobiles typically featured revving engines and tuned exhaust techniques. But this new marketing campaign developed by David&Goliath, Kia’s artistic company of file, communicates the EV6 GT’s new message loud and clear – silence may be highly effective.
The :30-second spot, entitled “Silence is Powerful,” options skilled driver Kris Martin, an skilled NASCAR and Le Mans driver and a six-time National Kart Champion, who’s hearing-impaired. As an advocate, motivational speaker, and inspiration for the deaf neighborhood, Martin is the right instance of somebody who has defied the chances. The spot opens with Martin behind the wheel of the all-electric Kia EV6 GT because it races alongside knowledgeable monitor, taking corners, accelerating via straightaways, and even drifting. In between these sequences, we see Martin alone, trying to digicam and utilizing signal language to say, “I don’t need noise to tell me something is fast,” and “I can feel 0-60 mph in 3.4 seconds.” The spot closes with Martin signing “I’ve been deaf since I was born. It taught me one thing…,” resulting in the spot’s tagline “Silence is Powerful.”
“The Kia EV6 GT has set a new standard for performance, especially among electrified vehicles,” mentioned Russell Wager, vp, advertising and marketing, Kia America. “Gone are the days of loud engines and noisy acceleration. The all-electric EV6 GT shows that you don’t have to announce yourself to illustrate your power. In this new era of electrification, the EV6 GT has the confidence to be quiet without losing any swagger or bragging rights.”
The EV6 GT raises the edge of efficiency for the already potent EV6 lineup, with a dual-motor e-AWD powertrain that sends energy to all 4 wheels. An energy-dense 77.4-kWh Nickel-Cobalt-Manganese (80/10/10) battery pack serves a front-mounted 160kW motor, mixed with a rear-mounted 270kW motor, to supply a mixed energy output of 430 kW (576 hp) and 545 lb.-ft. of torque. The EV6 GT can speed up from 0 to 60 mph in 3.4 seconds to high pace of 161 mph. In unbiased testing carried out by main third social gathering AMCI Testing, the EV6 GT out-accelerated a 2021 Ferrari Roma and 2021 Lamborghini Huracán Evo Spyder RWD2.
“We are proud to launch this special campaign in partnership with Kia and professional race car driver Kris Martin,” mentioned Robert Casillas, Executive Creative Director at David Goliath. “As an inspiration for the deaf and race car community, we wanted to create a unique soundscape that made the viewer feel just how powerful silence can be.”
In addition to the published spot, the marketing campaign features a collection of movies referred to as “Sign Language Shorts.” These seize the marketing campaign message within the shortest means doable and can launch solely on social media. In usually sound-on platforms like TikTookay, the video collection embraces the ability of silence to make a good louder assertion. Other marketing campaign parts embrace :15 and :06 cutdowns for paid digital, and fanatic print elements in MotorTrend Magazine, launching on November 18th, and Car and Driver Magazine launching on November 29th.
Kia America – about us
Headquartered in Irvine, California, Kia America continues to high automotive high quality surveys and is acknowledged as one of many 100 Best Global Brands. Kia serves because the “Official Automotive Partner” of the NBA and gives a variety of gasoline, hybrid, plug-in hybrid and electrified automobiles offered via a community of over 750 sellers within the U.S., together with a number of automobiles and SUVs proudly assembled in America*.
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* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV fashions) are assembled in the United States from U.S. and globally sourced components.
1 Actual outcomes might fluctuate relying on choices, driving situations, driving habits, and your automobile’s situation. Verification of those outcomes shouldn’t be tried. Always drive safely and obey all visitors legal guidelines.
2 AMCI Testing Certified. Based on revealed knowledge, MY20 Lamborghini and MY21 Ferrari opponents examined are similar to MY22 automobile specs.
SOURCE Kia America
