SHANGHAI, Oct. 14, 2022 /PRNewswire/ — As seen during China’s current National Day Holiday, extra customers are embracing on-demand retail to position orders on-line each whereas staying at residence, and whereas touring. This 12 months, the Double Ninth Festival (September 9 on the lunar calendar, celebrated as Seniors’ Day in China) coincided with the National Day Holiday, driving gross sales progress in liquors and egg reward containers, amongst different objects.
Data from Dada Group’s (Nasdaq: DADA) JDDJ and Shop Now reveals that from Oct. 1 to 7, the gross sales of journey gear and family requirements each surged. In phrases of journey gear, the gross sales of outside sneakers and clothes, sports activities sneakers and sleeping luggage elevated by greater than 10 instances y-o-y; when it comes to residence life, the gross sales of leisure merchandise equivalent to microphones, audio and video gear additionally elevated by greater than 10 instances y-o-y.
Spending on journey: gross sales of outside sneakers, sleeping luggage and cameras up by over 10 instances
During the October Golden Week, the gross sales of tenting and out of doors gear elevated considerably. For instance, the gross sales of fishing chairs, sleeping luggage and hammocks elevated by 10 instances in contrast with final 12 months. Additionally, the gross sales of cell energy provides and tripods tripled.
When touring, many individuals additionally take their pets. On JDDJ and Shop Now, the gross sales of pet-related attire and pet well being objects elevated by 10 instances and 5 instances y-o-y respectively.
People staying at residence spent extra on cooking and residence leisure
Data additionally reveals a growth within the gross sales of pre-cooked meals and leisure gear, as many individuals selected to remain at residence during the Holiday. The gross sales of VR glasses elevated by 10 instances, whereas the gross sales of small fridges elevated by 6 instances. Meanwhile, the gross sales of projectors, and chess and playing cards respectively elevated by 4 instances and 3 instances y-o-y.
Consumers both cook dinner by themselves or order cooked meals immediately. The gross sales of air fryers and fried rooster elevated by greater than 10 instances and 3 instances respectively.
Gift shopping for drove progress in gross sales of liquors
According to JDDJ and Shop Now, liquors and seafood containers are among the many best-selling presents for the Double Ninth Festival. The gross sales of liquors and good well being monitoring merchandise on JDDJ and Shop Now each elevated by greater than 10 instances, y-o-y.
SOURCE DADA GROUP
