Tokyo & Bangkok, October 19, 2026: JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., and Krungsriayudhya Card Co., Ltd., the credit card business of Bank of Ayudhya Public Company Limited, announced the launch of the Krungsri JCB Ultimate Credit Card in Thailand, with applications opening from November 1, 2026.
The Krungsri JCB Ultimate Credit Card introduces a new premium tier to the JCB Card portfolio offered by Krungsriayudhya Card, which already includes the Krungsri JCB Platinum. The new product targets Thai consumers interested in Japanese culture, fashion, cuisine, and travel, and provides access to JCB’s acceptance network of approximately 72 million merchants in around 160 countries and territories.
Japan-focused rewards and benefits
Cardholders will receive Japan-focused benefits, including five times Krungsri Points on spending at select Japanese fashion brands in Thailand, on all purchases made in Japan in Japanese Yen, and at Japanese restaurants worldwide. Points accrue at a rate of one point per THB 25 spent, and can be converted to Japan Airlines Mileage Bank miles at a ratio of two points per mile. The card also offers travel insurance coverage up to THB 20 million for domestic and international trips, access to airport lounges through the JCB Airport Lounge Service, and up to 5% cashback on fuel at Bangchak service stations in Thailand.
Statements from company leaders
Atis Ruchirawat, Head of Krungsri Consumer Group, said the new card reflects the company’s commitment to delivering products that resonate with the next generation of Thai consumers, particularly those with a strong interest in Japanese culture. Masaki Yokawa, President & CEO of JCB International Co., Ltd., noted that Thailand is one of JCB’s most important markets in Southeast Asia and that the new premium tier is designed to reward Thai consumers’ enthusiasm for Japan.
Application details and company background
The Krungsri JCB Ultimate Credit Card will be available for application via Krungsriayudhya Card’s official website and digital platforms from November 1, 2026. Krungsriayudhya Card Co., Ltd. operates under Krungsri Consumer Group and serves over 2.4 million accounts in Thailand. JCB is a global payment brand and credit card issuer and acquirer in Japan, with more than 181 million cardmembers and an acceptance network of about 72 million merchants worldwide.
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