Bangalore, Karnataka, Delhi, India:
Medical emergencies can have an effect on everybody, however when the affected person is a little one with an aggressive type of most cancers, the urgency is multiplied. Zeus Agastya Krishna Bannerjee is an 11-year-old boy recognized with Acute lymphoblastic leukemia (ALL), his household detected the most cancers earlier within the yr and instantly started remedy, however sadly, a relapse meant they have to flip to Car T Cell remedy, a remedy solely accessible overseas and costing round Rs. 5 crores. The large price meant that they had to flip to the kindness of the group to get the cash wanted and began a crowdfunding marketing campaign.
As the household started their crowdfunding efforts, the marketing campaign occurred to cross paths with the folks at ITW Universe, a sport, leisure consulting agency. As the casual networks inside the firm rallied to the reason for the kid ITW Universe as a staff determined to step in and assist as a result of coming collectively as a group within the face of a problem is without doubt one of the most human of traits however the essence of it’s typically misplaced within the transactional world of the company.
Leveraging their business, private {and professional} contacts they’ve helped amplify the trigger with celebrities, sports activities personalities and influencers sharing Zeus’s story and an attraction for assist. But slightly than simply cease there, taking their dedication to give Zeus a preventing probability to a greater degree, ITW has pledged to match all donations made to the trigger. “For us this is a personal effort, the ITW family has come together and we are doing all we can to raise awareness as well as share and amplify this as widely as we can, because no amount is too small towards saving the life of a child,” says Bhairav Shanth, Co-Founder ITW Universe. “As a company we have come together on so many occasions to pull off incredible projects, so why can’t we come together for something that could be priceless in what we achieve?” he added.
With emergency medical prices rising quickly, fundraising by way of marketing campaign platforms like Milaap, Ketto and others are at instances the one hope that relations are left with. But usually such campaigns are stymied by restricted attain and solely a trickle of donations when the targets are astronomically excessive. This initiative may set a new precedent in how the group comes collectively and helps such campaigns attain their purpose faster mixing private {and professional} networks to obtain one thing humanly outstanding. More importantly it helps sufferers get a lot wanted and sometimes lifesaving care quicker. “Given the time sensitive medical need we are pleading to other like-minded people and companies to come forward just in time to help Zeus, the boy is just 11 years old and too young to comprehend the situation, he has been told he has a bad strain of Covid. Corporate Social Responsibility need not always be bound by formal agreements and preset initiatives. It’s about making a real difference,” stated Bhairav Shanth.
Zeus’s marketing campaign is at the moment hosted on Ketto and will be discovered on the hyperlink under if anybody would love to donate.
https://www.ketto.org/fundraiser/my-son-is-fighting-for-his-life-and-we-need-your-support-to-save-him-701752
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