LONDON and BOSTON, Sept. 13, 2022 /PRNewswire/ — ITSMA, a Momentum Group firm, is enhancing its industry-leading account-based marketing (ABM) and B2B marketing coaching packages with the launch of Growth Academy.
The agency has educated practically 2,000 learners to this point and has seen a big enhance in demand for marketing enablement in latest months. Growth Academy will embed finest follow learning experiences and empower learners to take management of their very own development pathway through a brand new cutting-edge learning administration system (LMS).
“Our research has shown a need for stronger career pathways in marketing and a greater focus in developing marketing talent. As such, we’ve declared 2022 the ‘year of marketing enablement.'” mentioned Guy Phillips, Global Director of Learning and Development.
Phillips continued, “Since ITSMA and Momentum joined forces in 2021, we’ve certified nearly 500 new learners. Now, we have the capabilities to better cater to different learning needs and types of content delivery, which means we can work with our clients in a much more integrated way.”
The coaching packages now embrace public and personal programs, with stay on-line and in-person supply choices, collectively with e-learning modules and skilled mentoring. The programs span B2B marketing certification, marketing management enablement, worth proposition development, social promoting, and complete ABM certification.
The agency’s learning platform embeds finest follow methodologies and gives learners with an easy-to-use dashboard to entry course content material, collaborate on coursework with their cohort and facilitators, and actively handle their very own learning journey.
The funding allows ITSMA to repeatedly enhance the expertise by learner analytics, develop extra learner-centric companies, and present transparency to partnering organizations to construct impactful abilities.
“Growth Academy takes our learning and development portfolio to the next level,” mentioned Paige Johnson, Head of Learning and Development. “We’re now able to provide an even more engaging educational experience, offer a variety of training methods suited to different learning styles, and ensure an exceptional learner journey.”
Learners will now obtain an evaluation earlier than and after the learning journey to make the most of their development alternative. They may also profit from ongoing development alternatives by a six-month membership to Growth Hub, the place they’ll community with friends from Growth Academy’s alumni, and entry technical know-how from the agency’s analysis and participation in key occasions.
Phil Crompton, VP of worldwide {industry} marketing at IBM, just lately applied an ABM certification program: “We worked heavily with ITSMA to put everybody through a formal training program, which led to external certification. We not only got the classroom training, but also got really good one-to-one mentoring with the very best expertise.”
Contact: Alexandra Koenig, [email protected], +44 203 858 0808
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