In a first-of-its-kind international partnership, UFC and IRL launch “Join the Conversation” and “Social Tagboard” content material options, bringing UFC’s athletes and followers collectively round its greatest occasions on the quickest rising social message app
SAN FRANCISCO and LAS VEGAS, Sept. 6, 2022 /PRNewswire/ — UFC, the world’s premier combined martial arts group, and IRL (“in real life”), the main group messaging social community app aimed toward bringing individuals collectively by authentically shared on-line and offline experiences, as we speak introduced a first-of-its-kind, international partnership that unites each athletes and followers by reside group messaging main as much as and throughout UFC’s greatest occasions.
IRL will grow to be UFC’s Official Group Messaging and Fan Chat Platform with options together with a “Join The Conversation” marketing campaign and the utilization of UFC’s “Social Tagboard.” The “Join the Conversation” campaign will take advantage of IRL’s dynamic platform to facilitate live, authentic conversations between UFC athletes and fans around UFC’s Pay-Per-View events. On September 10, the first live athlete chat will kick off with Brandon “The Assassin Baby” Moreno, who made history in 2020 by becoming the first Mexican-born UFC Flyweight Champion. The initiative will encourage the fun tools IRL is known for, like giving users the ability to create unique prompts, polls, and even customizable memes through an auto-generator called MeMix, to further enable meaningful conversations on shared interests in a matter of seconds. In addition, IRL will utilize UFC’s “Social Tagboard,” highlighting real-time commentary and reside polls from followers on IRL throughout choose occasions.
UFC may also present IRL with a spread of integrations into key UFC belongings, starting from reside occasions and broadcast options to unique content material distributed by UFC’s standard digital and social channels. IRL could have a branded presence inside UFC’s world-famous Octagon® at choose Pay-Per-View occasions and will grow to be the Presenting Partner of UFC Live on TikTok, which options reside interviews with UFC expertise, athletes, personalities, and different particular visitors throughout occasions.
From the broadcast’s opening billboard to the Octagon, IRL could have important visibility in entrance of UFC’s international fan base of greater than 690 million individuals and over 185 million social media followers, together with the 900 million TV households in 170+ international locations with entry to UFC’s broadcast.
“We’re thrilled to partner with IRL to create greater fan engagement and strengthen the in-person and online UFC community,” mentioned Paul Asencio, Senior Vice President, UFC Global Partnerships. “We’re looking forward to working with IRL to leverage the global power of the UFC brand and IRL’s innovative social messaging platform to connect like-minded individuals through their passion for UFC.”
“This is a massive turning point for IRL as we work alongside one of the world’s largest sporting communities to continue building relationships,” mentioned Abraham Shafi, CEO and Founder of IRL. “The partnership marks an exciting pathway for IRL to tap into the devoted and passionate global UFC fan base, and we’re looking forward to continuing our growth alongside such a renowned organization.”
UFC and IRL will formally kick off the partnership this week with content material round UFC® 279: CHIMAEV vs. DIAZ, which is able to happen at T-Mobile Arena in Las Vegas on Saturday, Sept. 10.
IRL has solidified itself as a number one social messaging platform throughout the Gen Z and Millennial generations, with 150M hours of time deliberate collectively month-to-month by its customers, and recurrently securing a high ten spot on the finest carry outing social networking app lists. As a worldwide chief in facilitating in-real-life connections, this first-of-its-kind partnership with UFC continues IRL’s efforts to assist its customers construct relationships by commonalities in sports activities, tv, music, and extra. For extra data, please go to www.irl.com.
UFC is the world’s premier combined martial arts group (MMA), with greater than 688 million followers and 198 million social media followers. The group produces greater than 40 reside occasions yearly in some of the most prestigious arenas round the world, whereas broadcasting to just about 900 million TV households throughout greater than 170 international locations. UFC’s athlete roster options the world’s finest MMA athletes representing greater than 75 international locations. The group’s digital choices embrace UFC FIGHT PASS®, one of the world’s main streaming companies for fight sports activities. UFC is owned by international leisure, sports activities and content material firm Endeavor, and is headquartered in Las Vegas, Nevada. For extra data, go to UFC.com and comply with UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
IRL is the main group messaging social community that brings individuals collectively by teams, occasions, and neighborhood engagement. With over 20M lively customers, IRL is the place to find and join with communities throughout all of your pursuits. For extra information, go to www.irl.com.
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