Mumbai, Maharashtra, Bangalore, Karnataka, India:
IQVIA (NYSE: IQV) as we speak introduced that Dr. Reddy’s Laboratories (Dr. Reddy’s), a number one multinational pharmaceutical firm based mostly in India, has chosen IQVIA Orchestrated Customer Engagement (OCE) platform as its core CRM resolution for its whole area drive in India.
“We are pleased to appoint IQVIA as our CRM platform partner for India,” stated Mukesh Rathi, Global Chief Digital and Information Officer, Dr. Reddy’s Laboratories. “OCE will help streamline our field processes and in-clinic customer interactions, while driving productivity, and improving our field team’s experience with digital tools.”
Under the phrases of this multi-year settlement, Dr. Reddy’s will rollout IQVIA’s OCE software to its whole area drive and advertising customers in India to drive extra significant and impactful buyer engagement by seamlessly linking advertising, gross sales, medical science liaison, account administration, and different capabilities.
OCE is IQVIA’s CRM Application Suite that allows life sciences shoppers to digitally remodel their gross sales and advertising operations. Powered by IQVIA Connected Intelligence™, OCE offers role-specific clever workflows that enhance determination making and make HCP engagement smarter, quicker, and extra handy. The OCE suite is a extremely configurable and scalable SAAS based mostly CRM resolution which is constructed on best-in-class platforms, akin to Salesforce.com, Mulesoft, Amazon Web Services, Heroku, and Box.
“We look forward to our partnership with Dr. Reddy’s Laboratories and to deploying our best-in-class CRM solution that creates precisely targeted and personalized HCP interactions, leading to improved business outcomes,” stated Amit Mookim, Managing Director, South Asia, IQVIA.
Currently, greater than 190 life sciences firms worldwide efficiently use OCE as their flagship CRM system. The platform offers a scalable, standardized resolution that meets native necessities in addition to world ones, apart from offering close to actual time in-clinic and area analytics. IQVIA has arrange a devoted workforce and supply heart in Bangalore to help pharma firms, together with these in India, in leveraging these options. 
IQVIA (NYSE: IQV) is a number one world supplier of superior analytics, expertise options, and scientific analysis providers to the life sciences trade. IQVIA creates clever connections throughout all features of healthcare by its analytics, transformative expertise, huge information assets and intensive area experience. IQVIA Connected Intelligence™ delivers highly effective insights with velocity and agility — enabling clients to speed up the scientific improvement and commercialization of modern medical therapies that enhance healthcare outcomes for sufferers. With roughly 82,000 workers, IQVIA conducts operations in additional than 100 nations.
IQVIA is a worldwide chief in defending particular person affected person privateness. The firm makes use of all kinds of privacy-enhancing applied sciences and safeguards to guard particular person privateness whereas producing and analyzing info on a scale that helps healthcare stakeholders establish illness patterns and correlate with the exact therapy path and remedy wanted for higher outcomes. IQVIA’s insights and execution capabilities assist biotech, medical gadget and pharmaceutical firms, medical researchers, authorities businesses, payers and different healthcare stakeholders faucet right into a deeper understanding of ailments, human behaviors and scientific advances, in an effort to advance their path towards cures. To be taught extra, go to www.iqvia.com.
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