In its determination to expand the scope of insurance awareness in Nigeria, an insurance and business-focused media firm, Insurance Press Limited (IPL), is set to partner with Centre for Financial Journalism (CFJ) and the Nigeria Union of Journalists (NUJ), Lagos State, to train journalists on insurance.
In a statement, yesterday, Chief Executive Officer (CEO) of CFJ, Dr. Ray Echebiri, noted that training and retraining of journalists, as key influencers in the society, would lead to better understanding of businesses and their overall impact on people aside profits.
“The fact that all industry beats and sectionals are involved is a demonstration of the expected outcome, as the insurance industry and the economy would be better for it,” he said.
Lead organiser of the event and Lead Editor of IPL, Ifeanyi Ugwuadu, was optimistic that increased knowledge and awareness among journalists of the interconnectedness of risk and insurance in everyday living and business would be key in opening the insurance market.
“The more scrutiny and disclosure that the insurance industry is subjected to, the more Nigerians would entrust them with their assets for protection,” he noted.
According to him, when journalists are able to integrate and weave the human element into their stories, the society would clearly recognise the roles journalists play in bringing out ‘stories behind the story’.
“The role of the journalists is to always tell the truth and in doing this, they must go further in their story threads and ensure no one is left behind,” he added.
Accomplished trainers from various professions have been selected to deliver the all-inclusive mass media seminar with the theme, “Transformational Journalism in the Digital Age: Deepening Insurance Awareness through Inclusive Reporting.”
The training is scheduled to be held on September 21, 2023, in Lagos.
The event would also be streamed live to other journalists and stakeholders.
