Inventions for Every “You”–Welcome to the Japan Mobility Show

At the end of the commercial was this Corolla.

The Corolla is symbolic of our “to you”―in other words, car-making for a specific someone.

In line with the times and people’s lives, the Corolla has always transformed for the “you” right in front of it.

Regardless of its look or body type, it has always been the Corolla.

That’s why the Corolla has always been “a car for everyone.”

To ensure it remains this way, how should the Corolla evolve?

Our Earth is vast, and the world is diverse. Roads differ, and so do energy realities.

That said, there’s one thing that we all share: a sense of caring for the Earth.
And there’s one more thing… Wanting to drive a car that looks cool… I think that many of us share such a desire.

Whether it’s a battery EV, plug-in hybrid, hybrid, or internal combustion engine vehicle―whatever the power source―let’s make good-looking cars that everyone will want to drive!

This car is packed with inventions aimed at making that a reality.

Next, is this IMV Origin. When planning this vehicle, the “you” that we had in mind were people living in rural villages in Africa.

With “you” in such places in mind, we incorporated two key ideas into the vehicle.

The first idea is: “We will ship this vehicle from our production plant unfinished.”

This vehicle leaves its plant before it is ready to be driven. It is the local people who assemble and complete it. This brings new local jobs in the form of assembly work.

The second idea is that customers define the vehicle on their own terms, even after it’s assembled.

Will it carry people or cargo? Will the cargo be boxes or something else?

We just build the base. From there, each customer completes the vehicle to fit their needs.

As a carmaker, not finishing this vehicle was frustrating. However, not finishing it is what makes it a “for you” car, because people have different needs in their daily life and work.

The IMV Origin is a vehicle that takes on the challenge of constant reinvention based on the concept of “deliberate incompleteness.”