Los Angeles, United States:
Since 1981, GUESS has had a singular imaginative and prescient of the ‘American way’ and an unlimited archive of design and pictures.
Nicolai Marciano introduced on photographer Eli Russell Linnetz for the re-envisioning of GUESS USA, the California-based sub-brand of GUESS. Designed by Nicolai Marciano, the attire assortment is innovating and illuminating the Western American aesthetic. Photography is directed by Linnetz – his imaginative and prescient is intrinsically infused with Americana vitality and angle.
As of Fall 2022, the assortment is solely distributed by way of GUESS USA’s world associate Slam Jam, serving choose retailers worldwide.
“Inspired by the American Iconography of early GUESS campaigns, the collection is filled with pieces you would find at artisanal roadside boutiques in America. Distressed leathers, faded denim, sun-bleached furs, and hardware cracking with paint.” — NICOLAI MARCIANO.
This synergetic partnership creates a extremely curated assortment that faucets into the wealthy GUESS USA archive. Taking inspiration from one-offs found in the GUESS atelier designed in the ‘80s, ‘90s and 2000s, none of those items have been ever pushed into manufacturing — till now.
Since its earliest advertising and marketing campaigns, GUESS has championed the medium of pictures which pioneered a brand new type of commercial and branding. Sometimes not even that includes any clothes, the iconic adverts offered a life-style and the American dream — a distinguished theme additionally present in the work of Eli Russell Linnetz.
“GUESS has always used photography to tell amazing stories — stories that not just sold clothing but an exciting attitude and energy.” — ELI RUSSELL LINNETZ.
It was important for GUESS to work with others who share their imaginative and prescient of the American manner. All pictures was personally executed by Eli Russell Linnetz, who lends his skilled eye to doc the model’s FA22 marketing campaign.
Leaning on Eli Russell Linnetz’s imaginative and prescient for a bigger visible re-imagining of the GUESS photographic archive — Nicolai Marciano, Linnetz and Slam Jam work collectively to outline a brand new technology of boundary-pushing sexiness and angle.
About GUESS?, Inc.
Established in 1981, GUESS started as a denims firm and has since efficiently grown into a world life-style model. Guess?, Inc. designs, markets, distributes and licenses a life-style assortment of latest attire, denim, purses, watches, eyewear, footwear and different associated shopper merchandise. Guess? merchandise are distributed by way of branded Guess? shops in addition to higher division and specialty shops round the world. As of July 30, 2022, the Company instantly operated 1,064 retail shops in the Americas, Europe and Asia. The Company’s companions and distributors operated 567 further retail shops worldwide. As of July 30, 2022, the Company and its companions and distributors operated in roughly 100 international locations worldwide. For extra details about the Company, please go to www.guess.com.
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