Visakhapatnam, November 5, 2026: Inorbit Malls has launched its Diwali brand campaign, ‘Feels Like Inorbit’, highlighting the emotional connections and shared experiences that define visits to its malls. The campaign coincides with a significant expansion year for the company, as its portfolio has grown from four to eight malls, with additional projects and expansions underway.
Marking over 22 years in operation, Inorbit Malls said the new campaign aims to celebrate the sense of joy, togetherness and belonging that visitors associate with its destinations, especially during festive occasions such as Diwali.
Campaign highlights emotional connections
According to Rajneesh Mahajan, Chief Executive Officer of Inorbit Malls, the campaign is a tribute to the people who have made the malls a part of their lives through family outings, celebrations and everyday moments. Mahajan noted that while the company continues to grow, its core focus remains on the experiences and memories created by its visitors.
Rohit Gopalani, Chief Business Officer of Inorbit Malls, said the campaign emphasises the multisensory aspects of the mall experience, from festive aromas and vibrant décor to the joy of being with loved ones. For the first time, Inorbit has introduced a dedicated campaign song to further connect with audiences.
Festive décor and immersive experiences
The ‘Feels Like Inorbit’ campaign features festive décor across the company’s malls, including vibrant installations, visual elements, and sensory experiences designed to engage visitors during Diwali. The initiative aims to create an immersive environment that goes beyond shopping, focusing on the colours, textures, flavours and shared moments of the festival.
Physical spaces retain relevance
Inorbit Malls said that despite the growth of online shopping, food and entertainment, physical destinations continue to play a vital role in providing spaces for connection, celebration and discovery. The campaign seeks to reflect this ongoing relevance through storytelling that captures spontaneous, relatable moments.
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