Pan-India, April 19, 2022: The Viral Fever (TVF), India’s ace content creators have collaborated with global tech brand, Infinix for the third season of their superhit show, Bachelors. Bachelors along with sketches like Saavdhan Patrol, Rabish ke Report and Kekda Tank has already reaped a whopping 15 Mn+ views organically on Youtube and is one of the most watched and loved shows among the youth in India. The comments section of the episodes stand testimony to the immense Love that the youngsters feel for the show and of how much it resonates with them.
It seems like the right kind of marriage where a brand like Infinix that caters to the Youth and their need for gadgets, partners with a show like Bachelors that has a deep connect with the youth. Infinix is a loved brand among the youth, not just in India, but in over 40 countries around the world.
Speaking about the collaboration, Anish Kapoor, CEO, Infinix, said, “We are pleased to be associated with The Viral fever for Season 3 for the popular show, Bachelors. Since the time we’ve entered the Indian market, we have maintained a solid growth trajectory accompanied by the trust and loyalty of our partners and customers. Our customers’ trust gave us confidence to venture into new categories such as Laptops and TVs. Today, Infinix has carved a niche for itself in the Indian smartphone markets. More than 80% of Infinix consumers fall in the age group of 18- 44 and we have a deep connect with the youth, that resonates well with TVF”.
The journey of Bachelors to reach millions of hearts, started in 2016 with just four episodes and continued in 2017 for a second season, this time with five episodes. TVF made a strong comeback in 2022 with a total of four episodes plus a reunion special episode namely, Bachelors vs. Games.
Telling us a little more about Bachelors, Abhinav Anand, the director of the web-series, said, “The show is an ode to the millions of Bachelors in this country and it’s about their day- to-day struggles… be it about problems with their landlord or with marriage or games or themselves. The show draws parallels from the greatest Indian movies and puts these issues at the centre of it. What unfolds is a laugh riot and gives the youngsters a true escape that’s needed”.
While watching Bachelors, one realizes how significant spoof genre has been in the world of TVF. In fact, their very first video named Rowdies was a spoof of a popular music TV show.
“Spoof genre has been one of TVF’s strong point right from the early days, in fact, the first video we ever made was Rowdies. The fun & irreverent nature of Spoofs has been enjoyed widely by Indian youth on digital for years. Infinix as a brand challenges the mundane, and their tonality strongly matches this genre of comedy. The Bachelors series takes spoof comedy to the next level and when we narrated Season 3 to infinix, it was a snug fit with the way they’re positioning the brand. The partnership became a wider one with TVF also activating some of its other marquee spoofs like Rabish Ki Report and Saavdhan Patrol on The Screen Patti,” said Vijay Koshy, President, TVF.
Infinix has made its presence felt in the Indian market, among the youth, since the time they entered it. It’s a loved brand among college students and the teenagers in India. “Infinix has always endeavored to provide innovative technologies for the country’s evolving users. Backed by the first-in-segment product offerings and the consumer-first marketing approach, Infinix has found a sound footing in the online segment and is soon expanding to the offline market as well. As of now, we have a community of over 9 million people and we believe that this partnership with TVF would be a great opportunity to expand our reach”, added Kapoor.
Witness the life of the Bachelors with Bachelors season 3, which is simulcasted on both the TVF YT channel and Mini TV on the Amazon App. TVF – Founded by Arunabh Kumar in 2012, is one of the most popular & critically acclaimed content creator from India.
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