New Delhi, Delhi, India:
EdTech startup Don’t Memorise, accelerated by Edupreneur Village, has been acquired by Sri Chaitanya group’s EdTech arm Infinity Learn for an undisclosed quantity.
Don’t Memorise focuses on the Ok-10 section — particularly for grades 6 to 10 — growing curriculum-aligned brief movies in English, Hindi, Marathi and Bengali languages primarily for Maths and Science. It boasts of over 250 million YouTube views and greater than two million subscribers.
Edupreneur Village is a part of Sri Aurobindo Society, 62-year-old group, with 300+ facilities the world over. Edupreneur Village is India’s largest EdTech ecosystem nurturing Education Startups throughout India, by offering them Acceleration Support, Consumer Access and Investment Connect.
Sambhrant Sharma, Director-Education and Member-Executive, Sri Aurobindo Society, has a cherished lay-down of the affiliation with Don’t Memorise, “YouTube video content developed by Don’t Memorise is a template for low-cost high quality academic content for countless millions in the country. Broad-basing this kind of content in numerous languages and curriculums together with a proper academic structure can do wonders to children who don’t have access to highly priced content of big EdTech companies.”
Mentored by Edupreneur Village since 2018, Don’t Memorise got here 1st in ‘The Final Battle’, a shark-tank fashion Investor Connect occasion held by Edupreneur Village in August 2019. Thereafter, Edupreneur Village labored in several methods to allow content material creation contracts for Don’t Memorise, along with offering buyer entry via its micro-scholarship platform known as Auro Scholar.
Speaking in regards to the improvement, Ganesh Pai, Founder of Don’t Memorise, stated, “Don’t Memorise is on-course to become India’s best and largest multilingual content platform as part of Infinity Learn. With Edupreneur Village’s guidance and support in customer access and lucrative content development contracts, we were able to appreciably increase our growth between 2019 and 2021.”
Founded in 2013 by Ganesh Pai, Don’t Memorise’s main business mannequin was to license the video content material to schooling firms in addition to to monetize the content material via YouTube Ads. Inspired by Byju’s movies, each schooling firm in Ok-10, whether or not faculty, on-line App, NGO, and so forth needs to embed prime quality video content material in its curriculum. Video content material creation nevertheless, could be very costly and requires area of interest experience missing in most schooling firms. With his ardour for schooling, Ganesh single-handedly labored for therefore a few years to create greater than 8000 hours of content material which was licensed by 80+ firms in India and overseas. Due to prime quality and traction, even Google gave grants to Don’t Memorise to create customized movies for its YouTube platform.
Nitin Bhalla, who manages Edupreneur Village, added “We are very excited to see our one of the accelerated companies getting acquired by Sri Chaitanya Group. The platform approach of Edupreneur Village to provide consumer access to its Startups through Auro Scholar increases the odds of success for any investee/accelerated company. Don’t Memorise is 2nd company associated with Edupreneur Village to have profitable exit, the 1st being Scholr, which was acquired by Byju’s in 2021. Each year, we accelerate 10-15 companies and create common win-win opportunities by taking sweat equity in those startups and providing them customer access through Auro Scholar.”
