Indian Terrain gears up for the new normal


Hyderabad, August 2020: As the world gearing up to win against COVID-19 and its unprecedented impact on humanity and economies, people and businesses are learning to embrace the new normal and look at adapting ways and means to bounce back from the current situation. With a vision to succeed in a new business landscape and a deeper commitment to offer best-in-class quality product to customers, echoing the nation’s clarion call of creating strong national brands, Indian Terrain with its authentically Indian roots originating in Madras, is further expanding its retail footprint in the country with the launch of 15 new retail stores in Tier2 and Tier3 markets including Hubli, Lucknow, Siwan, Ganganagar, Ooty and more in FY 20-21.

The leading menswear & boyswear brand, Indian Terrain has also successfully completed 20 years of its operations in India.

Speaking on the occasion, Mr. Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited said, “While the pandemic continues to present unprecedented challenges, it is integral to adopt to the new normal and map a strategic journey that can benefit the community as a whole. To mitigate the impact of the current situation, we need to evolve and adopt newer ways of reaching out to the consumers. Indian Terrain’s passion and resilience is enhanced by Spirit of Man and the exuberance of India. Staying true to the qualities of the brand, we are currently expanding our stores in Tier II and Tier III cities across the county and further expanding our business portfolio.”

He further added, “With the impetus on digital in the current situation, digital engagement has been a clear and predictable trend. Riding the wave and adapting to our consumers’ buying behaviours we have invested in our digital strategy to strengthen our e-commerce set-up and focussed on building strong strategic partnerships with marketplaces such as Myntra & Flipkart and soon with Nykaa to ensure higher visibility. The brand has also re-launched its own website enabling an enhanced user interface and omni channel experience with order fulfilment being implemented from stores.”

Indian Terrain has introduced multiple consumer centric initiatives for seamless engagement. The brand has launched a “Store to Door” service whereby a curated virtual catalogue is sent to the customer via WhatsApp & product is delivered at the customer’s doorstep. Indian Terrain is further strengthening its delivery models for customers.

Further, keeping in mind the importance of safety & hygiene in the current situation, all Indian Terrain stores have undertaken precautionary measures to ensure customers have a safe & delightful shopping experience. Prior appointments and digital payments are encouraged. Sanitizers and masks are placed on every floor. Customers are encouraged to wear masks and follow social distancing norms. The stores including the trial rooms are regularly sanitized.

The brand will further launch its new collection in the month of August 2020.


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