India Has Benefited from E-Commerce Biggies, Meesho yet to Make Its Presence Felt: InGovern Research

The InGovern report analysis tahe Indian e-commerce industry and how it’s driven by increasing mobile phone adoption. As of October 31, 2022, there are 1143 million mobile connections with 625 million urban and 518 million rural connections. However, the industry is controlled by stringent regulatory measures to prevent monopolistic and anti-competitive behaviour and control unfair trade practices.