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Updated: Sep 15, 2022 19:27 IST
New Delhi [India], September 15 (ANI/NewsVoir): The eighth version of the India Affiliate Summit, organised by Internet and Mobile Association of India (IAMAI) and vCommission, got here to an finish as we speak at The Leela Ambience in Gurugram, with a promise to return next year with much more vibrance. The nation’s greatest affiliate marketing online occasion on its second day was abuzz with prime advertising professionals, Adtech corporations and exhibitors throughout the nation. Invaluable insights on a host of points reminiscent of social media listening, influencer advertising and creativity had been shared by the ecosystem doyens at keynote classes, panel discussions, fireplace chats and masterclasses.
Talking about Indian SMEs, Neha Kulwal, Country Head, AdmitAd mentioned, “For SMEs partner marketing is a great way to increase their reach and raise brand awareness without breaking the bank and since most of the SMEs strike for a balance between productivity and profitability, including low-cost and high ROI-driven channels such as partner marketing is a must. Also, the world is moving to ‘Digital First’ and with this shift performance/partner marketing will be a major driver in their marketing mix.”
Addressing a session titled, ‘From celebrities to social media influencers.. what’s next?’ Mr. Jahid Ahmed, Vice President and Head – Digital Acquisition, Content and Social Media Marketing, HDFC Bank, mentioned, “Today celebs and influencers are shaping up good. But as a brand to ensure a stronger and long-term communication for the audience, it is important that they focus on building individual brand advocates who can further educate micro communities. And that’s how they can turn this around in building a large pool of their brand lovers.”
Speaking at a panel dialogue on ‘Programmatic attain by utilizing new age media – CTV, Audio and DOOH and so on.’ Shaan Raza, Chief Executive Officer, Optimise Media Group – India, mentioned, “The IAS as a platform has evolved over the years. This year they have touched upon various new marketing trends such as programmatic and Connected TV which are preparing the audience for Web 3.0 space. The new age media has now become popular and it is in its transition phase. Various new trends are entering India and new age performance marketers should look forward to it. They should use their creativity and imagination to engage with them from the performance marketing aspect.”
Among different outstanding audio system who spoke as we speak at IAS22 had been Virginia Sharma, Head of Regional Marketing- India, Google Cloud; Nitin Guleria, Deputy General Manager, Samsung Electronics; Sameer Jain, VP & Head D2C Ecommerce, Max Life Insurance and Nimish Agrawal, SVP, Head of Marketing, Niva Bupa.
Established in 2004, the Internet and Mobile Association of India (IAMAI) is a not-for-profit trade physique and the nation’s solely group representing the digital providers trade with over 400 Indian and multinational companies as its members, which embrace established firms in numerous sectors of the digital ecosystem in addition to start-ups. Its mandate is to broaden and improve the web and cell value-added providers sectors. It is devoted to presenting a unified voice of the companies it represents to the federal government, traders, customers and different stakeholders. IAMAI represents various sectors reminiscent of digital promoting, digital leisure, TravelTech, on-line gaming, digital funds, Fintech, digital commerce, Edtech, Healthtech, Agritech, blockchain, Big information, ML, AI & IoT, AR/ VR, LogisticsTech and so on.
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