PALAKKAD, India, Nov. 16, 2022 /PRNewswire/ — Athachi Group, a diversified business group headquartered in Palakkad, Kerala with nature shut to its coronary heart throughout its operations in India and the UAE, has introduced a proposal to Mr Pinarayi Vijayan, Chief Minister of Kerala, targeted on highlighting the geological and ecological uniqueness of Palakkad Gap throughout the globe.
The proposal focuses on showcasing the salient attributes and distinctive options of Palakkad Gap throughout the world by means of a concerted marketing campaign that may embody a slew of actions centered round Athachi Farms – the bedrock of Athachi Group’s wellness and wonder merchandise. The world marketing campaign shall be centered on the Palakkad Gap – spanning 41km and located in the Western Ghats – which is taken into account considered one of the eight biodiversity hotspots in the world. Older than the Himalayas, many geological theories reinforce the formation of Palakkad Gap, accentuated by its wealthy natural world which provide a distinctive attribute of their very own.
Presenting the proposal to the Chief Minister, Mr Raju Subramanian – Chairman of Athachi Group, highlighted the salient components which make the Palakkad Gap a bio-rich wonderland that may be introduced to the fore by means of a world marketing campaign. He additionally make clear Athachi’s Trust Nature Initiatives – the ethos that drive Athachi’s operations targeted on defending, preserving, and nurturing nature to promote holistic residing, biodiversity, and harmonious co-existence. Mr Subramanian additionally sought help from the state authorities for Athachi’s Trust Nature Initiatives, which purpose to propagate the glory of Palakkad Gap globally. Mr Subramanian additionally emphasised Athachi Group’s proposal to conduct a complete research on Palakkad Gap. The findings of the research could be introduced to the authorities and made public, he asserted.
During the assembly, the Chief Minister was up to date on the ongoing agro analysis and farming being carried out at Athachi Farms based mostly on the ‘More than Organic’ farming strategies. Mr Subramanian detailed that the farming strategies and programmes of Athachi Group are based mostly on the nature-revering methods set by historical knowledge and backed by fashionable science and analysis. He added that the ‘More than Organic‘ farming methodology holds the risk of including worth to the farming throughout the globe with its modern idea centered on prime quality farm produce. Athachi manufactures an array of pure cosmetics underneath the ‘Moreganics’ model title at the KSIDC Industrial Park in Palakkad, providing world-class, high-end, pure merchandise for purchasers regionally and internationally. During the assembly, the Chairman showcased Moreganics merchandise to the Chief Minister.
The assembly additionally included Kerala Industries Minister P Rajeeve, Athachi Group Managing Director Dr. Viswanath N Subramanian, Chief Financial Officer Sundar N Subramanian, and Chief Investment Officer Shanker N Choodamani.
The Athachi Group:
Based in India and UAE, Athachi has developed as companies in pure development. From Finance, Consulting and Trading to merchandise for Wellness and Ayurveda. The Group which has been efficiently creating genuine ayurvedic options for over 3 many years, established the Athachi Biodiversity Farm. What was as soon as an open land, is now a maturing biodiverse ecosystem with greater than 2000 species of assorted timber and vegetation. The Group is in the technique of crafting merchandise which might be thrilling outcomes of the biodynamic and biodiverse methodology.
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