Lucknow, October 28, 2026: The Indian Institute of Management Lucknow (IIM Lucknow) has introduced an Executive Programme in Data Driven Product Management in the Age of AI, a 10-month online course aimed at equipping professionals with skills in product strategy, artificial intelligence, analytics, and responsible AI.
The programme responds to growing industry demand for product managers who can integrate AI, data analytics and business strategy. According to Deloitte’s 2026 report, 62% of Indian enterprises surveyed have deployed AI at scale in product development, while Productboard’s State of AI in Product Management report found that 96% of product teams use AI regularly.
Programme structure and curriculum
The executive programme covers topics including product strategy, AI and generative AI fundamentals, customer research, analytics, product development, digital platforms, and responsible AI. Modules address data governance, business models, pricing, qualitative and quantitative research, design thinking, Python or R, regression, clustering, customer journey analysis, personalisation, agile methodologies, product testing, forecasting, marketing ROI, legal compliance, intellectual property, and AI ethics.
Participants will engage with real-world case studies and complete a capstone project. The course also features a three-day networking and campus immersion at IIM Lucknow’s Noida campus.
Eligibility and certification
Professionals who meet the programme requirements will be eligible for IIM Lucknow’s Executive Alumni Status and will receive a certificate from the institute. The programme is open to product managers, product owners, business and data analysts, technology professionals and product marketing managers seeking broader product responsibilities.
Programme details and fees
The course begins on December 18, 2026, runs for 10 months, and is delivered online with the in-person campus component. The fee is ₹2,35,000 plus GST.
Industry context and demand
The launch comes as AI and data analytics reshape product management, requiring professionals to combine customer insight, technical fluency, and commercial judgement. The institute said the curriculum is designed to help participants apply AI tools, interpret data, and connect technology to business outcomes.
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