Mumbai, Maharashtra, India:
The Indian Institute of Management Lucknow (IIM Lucknow), ranked as the #6 prime B-School in India as per NIRF, 2022, has introduced the launch of the first-of-its-kind Chief Marketing Officer Programme with Emeritus, the world chief in making high-quality schooling accessible and reasonably priced to people, firms, and governments worldwide. This high-impact 10-month programme will allow business leaders, aspiring and new CMOs to guide advertising innovation and business development in direction of delivering greater ROI.
Building agile advertising methods is mission-critical, from leveraging digital transformation capabilities and strategising go-to-market launches to optimising digital advertising and omnichannel consumer journeys. In this context, the position of the Chief Marketing Officer (CMO) has developed into an influential C-Suite chief, driving impactful business outcomes, main revenue-generating methods, assembly at this time’s digital clients’ expectations, and delivering extra worth by means of elevated advertising ROI. Thus, a trailblazing CMO should remodel the advertising perform with rising applied sciences, digitalisation, data-centric decision-making, cross-functional collaboration, customer-centric processes, and innovation for an edge in a fiercely aggressive market. According to Gartner (2021), 72% of CMOs have elevated investments in advertising innovation from 2020 to 2021.
The Chief Marketing Officer Programme permits professionals to reinforce their sensible, industry-aligned expertise to ship transformational and sustainable advertising excellence resulting in business development, profitability, and impression. Delivered by means of a mix of participating stay on-line periods and a four-day in-campus immersion at the IIM Lucknow campus, this programme, taught by distinguished IIM Lucknow college and {industry} consultants, is good for senior professionals and business leaders with over ten years of labor expertise. The programme curriculum contains seven modern modules, a capstone challenge, real-world case research, hands-on advertising technique simulations and grasp lessons from prime {industry} consultants, which is able to allow learners to develop their proficiency in real-time, data-driven decision-making not simply associated to advertising however the general company technique. On profitable completion of the programme, contributors will obtain a certificates of completion from IIM Lucknow and eligibility for the prestigious IIM Lucknow Executive Alumni Status.
Commenting on the launch of the programme, Programme Directors, Dr Rajeev Kumra, Professor, Marketing and Dr Kshitij Awasthi, Associate Professor, Strategic Management at IIM Lucknow, mentioned, “Over the past few years, the roles in the marketing team and the CMO have become expansive yet nuanced with the need for greater agility and digital dexterity. We have designed this programme’s curriculum to enable emerging, new and experienced CMOs to thrive in the C-Suite with the right arsenal: customer psychology, digital marketing strategies, data analytics, scaling business growth, and advanced leadership skills.”
Mr. Mohan Kannegal, CEO, India and APAC, Emeritus, added, “In a study conducted exclusively for TOI, the leadership search firm Executive Access (India) found that 37% of the candidates appointed as first-time CEOs in the last year were from the marketing and sales domain (The Times of India, 2022). Industry reports also suggest that the two proven levers for customer-centric marketing include differentiating the user experience and building stronger customer relationships. Companies that have championed customer-centricity as a business priority report a 3x higher revenue growth (IBM, 2021). Taught by distinguished faculty, Dr Kumra, the Dean at IIM Lucknow Noida Campus and 6-time ‘Best Faculty’ awardee in a row and Dr Awasthi, we are pleased to offer this programme with access to Markstrat simulations, a risk-free platform to test strategic marketing theories and make decisions.”
This path-breaking programme provides contributors an opportunity to attach, study and community with skilled CXO friends and commences on September 30, 2022. The programme payment is INR 4,11,000 + GST, and as admissions are on a first-come, first-serve foundation, enrol at this time and reserve a seat. This management course is obtainable by means of Emeritus, a world chief in making high-quality schooling accessible and reasonably priced, providing a digital-first, seamless studying and excessive engagement expertise. Visit the programme web page for extra particulars and apply quickly to order a seat. Don’t simply attain the C-Suite; thrive, lead, and affect with game-changing advertising methods that positively impression the backside line.
The Indian Institute of Management (IIM) Lucknow, is one in all the premier nationwide stage institutes of administration in India, concerned in producing and imparting information in the area of administration. IIM Lucknow stands tall on the basis of a wonderful, dedicated and profoundly educated college, progressive and distinctive pedagogical instruments and an eclectic and various pupil neighborhood that has a burning need to make new paths of its personal. The Association of MBAs (AMBA) has accorded accreditation to the Institute’s PGPM, IPMX, and PGPWE programmes. IIM Lucknow is amongst the 5 B-Schools in India to realize the coveted twin accreditations by the Association to Advance Collegiate School of Business (AACSB) in addition to the Association of MBAs (AMBA). World over, solely about 5% of the institutes have acquired AACSB’s accreditation. IIM Lucknow is now ranked 79th globally in its maiden entry into the prestigious Financial Times (FT) 100 List of Global Business Schools for its flagship PGP (MBA) Programme. The Institute scored excessive on pupil employability, profession development and analysis.
About Emeritus
Emeritus affords customised and open programmes in India, Singapore, Dubai and different world places in collaboration with MIT Sloan, Columbia Business School, IIM Lucknow Executive Education, IIM Calcutta Executive Education, ISB Executive Education, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, and Wharton Executive Education, amongst different main Institutes. Our world-class govt schooling programmes, supported by eminent programme consultants, present an immersive studying expertise built-in with actionable insights and sensible business functions. The meticulously curated programmes are delivered in a distinct vary of codecs; in-class, on-line, in addition to blended programmes. Our intensive portfolio additionally contains brief 2-4 day in-class workshops, on-line programs of 2-3 months length in addition to complete studying journeys that run over 6-9 months, customised to an organisation’s requirement. The Emeritus Group has greater than 1,400 staff globally and workplaces in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding spherical in August 2021, the firm is valued at $3.2 billion, and is backed by the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, Bertelsmann, Accel and SoftBank Vision Fund 2.
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