Ideal Insights Labs – One Platform for All the Market Research Enters the Indian Market

• Cutting-edge AI Powered Decision System that can allow SMEs and worth-searching for companies leverage information to drive innovation, experiences, and go-to-market technique
• Led by seasoned market analysis consultants with 50 years of area expertise
• Recipient of Singapore SME 500 award in lower than 12 months of launch
• Founded by IdStats Research, a Singapore-based international, boutique analysis consultancy with the assist of Enterprise Singapore

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Built with the imaginative and prescient to democratize market analysis, Ideal Insights Lab – a state of artwork synthetic intelligence (AI)-powered, do-it-collectively market analysis platform – has lately established presence in India. Founded by IdStats Research, a Singapore-based international, boutique analysis consultancy, the launch was made attainable by the assist of Enterprise Singapore, a statutory board underneath the South Asian nation’s Ministry of Trade and Industry that helps small and medium enterprise growth.

 

Globally, analysis insights are extra largely utilized by bigger organizations & MNCs. Value-seeking enterprises and SMEs often view shopper analysis instruments as intimidating and complex owing to the price and time funding – a fable. Ideal Insights Lab goals to leverage the energy of automation and AI to capitalize on this chance and supply a ‘do-it-together’, an agile market analysis platform that’s simply not restricted to larger organizations however is dedicated to democratizing tech-enabled clever analysis options for all customers at the click on of a button; with consultants obtainable on call- on demand.

 

Founded by trade veterans Anila Shrivastava and Satish Belani, and supported by Enterprise Singapore, Ideal Insights Lab is designed for worth-searching for enterprises and SME’s which can be trying for quick, leading edge, high quality and price-efficient analysis, full service or Do-It-Together options enabled by consultants on demand.

 

Anila Shrivastava, Founder, Ideal Insights Lab, mentioned, “We are immensely excited to embark on this new journey. Ideal is a research tech platform that not only is a one-stop research solution for brands and marketers; but also, the Do-It-Together platform has been designed to unlock team productivity and enhance team capabilities.”

 

The straightforward-to-use, full-funnel analysis platform seeks to unlock the energy of surveys, neuro instruments, digital quals, and gamification to assist the ‘democratization of insights’ amongst worth-searching for enterprises and SMEs.

Satish Belani, Managing Partner, Ideal Insights Lab, mentioned: “At the heart of the system is our processing engine which empowers us to offer world-class digital qualitative, quantitative, and neuroscience solutions, with features like advanced analytics on the go for structured and unstructured data and automated real-time dashboards.”

 

The platform seeks to allow cognitive, behavioral, and experiential empathy at scale. It helps information-pushed choice-making whereas fulfilling high quality, time and price expectations by its 4 labs:

 

1. Ideal Innovation Labs: To map shopper wants, ideate utilizing design considering and take a look at innovation response utilizing conventional qualitative, quantitative and neuro instruments

2. Ideal Experience Labs: Helps purchasers put consumer wants at the coronary heart of their product and repair design course of. Company’s ardour for understanding folks and unearthing the fact helps them construct a powerful proof base

3. Ideal Agile Analytics Labs: Optimize go-to-market methods utilizing the shelf take a look at, e-commerce analytics and development analytic options

4. Ideal SustainX Labs: Build function-led manufacturers and design and measure the influence of the sustainability methods

 

IdStats has supported quite a lot of MNC and Local Jewels in each the business and social sector house, akin to Unilever, PSB Academy, Havas, Sentosa, FairPrice, Amore Pacific, SingPost Modern Bread, AXA, Audi and many others, to call just a few.