How the four rings became the Audi trademark: Auto Union AG founded 90 years ago

On June 29, 1932, on the initiative of the State Bank of Saxony, the former Audiwerke AG, Horchwerke AG, and Zschopauer Motorenwerke J. S. Rasmussen AG (DKW) firms merge to type Auto Union AG. The new entity concurrently concludes an settlement with Wanderer Werke AG on the buy and lease of Wanderer’s automotive division. The new group is predicated in Chemnitz, with administration situated at the DKW plant in Zschopau till 1936. Following its creation, Auto Union AG is the second-largest motorcar group in Germany. The firm brand exhibits four interlocking rings, representing the inseparable unity of the four founding firms. The model names Audi, DKW, Horch, and Wanderer are retained. Each of the group’s four manufacturers is assigned a particular market section: While DKW is lively in the bike and small vehicles section and Wanderer builds and sells mid-size vehicles, Audi markets vehicles in the deluxe mid-size section and Horch stands for luxurious vehicles at the high finish of the market.

Today, Audi followers can nonetheless expertise Audi’s historical past and the historical past of automobile manufacturing – at the August Horch Museum in Zwickau (https://www.horch-museum.de/en/), and in addition at the Audi museum cell in Ingolstadt. Until September 24, guests to the latter can see the particular exhibition “The Fifth Ring”, which tells the story of NSU, the oldest predecessor model of at the moment’s AUDI AG. Those who wish to go to the Audi museum cell from the consolation of their very own residence or whereas touring can achieve this at any time on the Audi Tradition app. It is on the market for obtain on all well-liked app shops for iOS and Android smartphones.