Atlanta, March 17, 2022 (GLOBE NEWSWIRE) — Today, Hotel Equities (“HE”) is happy to announce the formation of a strategic alliance with Colorado-based Greenwood Hospitality (“Greenwood”). The mixed portfolio of HE and Greenwood will likely be in extra of 2 hundred accommodations. The Greenwood portfolio of thirty accommodations spans coast to coast and consists of award successful high-end impartial and branded accommodations together with Marriott, Hilton and IHG.
The alliance combines the distinctive strengths and assets of Greenwood, a celebrated chief in life-style, experiential and luxurious accommodations, and HE with its profitable historical past of award-winning choose and full service accommodations. The mixture creates a real vertically built-in platform representing all hospitality classes and chain scales. With this alliance, HE and Greenwood will provide trade main operations, gross sales and advertising and marketing, income era, human assets, growth companies, and coaching/growth to all of its shoppers.
“The synergies we share, along with my respect for the Greenwood organization and the principals who have guided the company to become leaders in the lifestyle and full-service space have me excited about what this partnership represents and where it will take us,” stated President and CEO of Hotel Equities, Brad Rahinsky. “Scale has always mattered but never more so than today. The combined resources along with the talent and experience that comes together through this marriage creates a peerless force in the industry.”
“We are thrilled about our partnership with Hotel Equities, largely in part because of our aligning company values,” stated Principal of Greenwood, Tom Conran. “Hotel Equities bases its company culture on a set of 12 value statements which coincide well with Greenwood’s commitment to taking care of our team, our guests and our investor partners. This partnership provides unparalleled opportunities, resources, and support at a time where those things have never been more important in our industry.”
“Hotel Equities’ focus and commitment to being the industry leader in resort, lifestyle and full-service hotels becomes a reality with this partnership,” stated Chief Development Officer of Hotel Equities, Joe Reardon. “Our investment into the full-service space has been rewarded through the creation of this partnership. Without a doubt, this alliance will accelerate our growth and positioning in the lifestyle and resort segments.”
About Hotel Equities
Hotel Equities (HE) is an award-winning full-scale lodge possession, administration, and growth agency with a portfolio of over 240 accommodations and tasks all through the United States and Canada. Fred Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. Hotel Equities is an affiliate of 33 Degrees, an built-in administration platform combining market information and trade expertise throughout a broad vary of CRE belongings together with workplace, restaurant, retail, mixed-use and multi-unit residential. For extra data on Hotel Equities, go to hotelequities.com.
About Greenwood Hospitality Group
Greenwood Hospitality Group strives to be the trade chief amongst lodge funding and administration corporations by delivering extraordinary service and superior returns to their traders and lodge house owners. Greenwood supplies acquisition, repositioning, and administration companies for full-service upscale accommodations. The agency was launched by hospitality trade veterans Tom Conran, Aik Hong Tan, and Bill Kohl. Now in its 13th yr, Greenwood is constantly acknowledged for its partnership and trade excellence. Sustained success has been achieved by means of the applying of assets and particular person consideration every consumer receives. As an impartial, closely-held firm, consumer and worker/ambassador pursuits drive every of Greenwood’s strategic selections.
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