HONOR Announces Dual Flagship Strategy, MagicOS 7.0 Plans, Launches HONOR 70, HONOR MagicGuide 14 and HONOR Pad 8 at IFA 2022

On the IFA conference stage for the primary time since independence, HONOR CEO George Zhao outlines the model’s dedication to innovation and open collaboration

BERLIN, Sept. 2, 2022 /PRNewswire/ — Global know-how model HONOR right now reaffirmed its dedication to worldwide markets throughout its IFA keynote presentation, titled “Embracing the Connected Future.” During the occasion, the model introduced a brand new Dual Flagship Strategy to deliver the following foldable and all-round flagship smartphones to Europe and different worldwide markets. The model additionally previewed MagicOS 7.0, an upcoming all-scenario sensible collaboration OS primarily based on Android in addition to PC and IoT working methods, embracing open requirements to facilitate seamless collaboration amongst smartphones, tablets, PC and different IoT merchandise. Bolstering its revolutionary product portfolio, HONOR launched three new merchandise: HONOR 70, HONOR MagicGuide 14 and HONOR Pad 8, the primary HONOR pill accessible exterior of China. All three merchandise are set to reach in choose European markets within the coming weeks.

Bringing HONOR Talents to the worldwide stage, HONOR additionally unveiled Gateway to the Future, a worldwide initiative piloting in Hamburg, Germany with the intention of inspiring artistic expertise from all around the globe to make use of the ability of know-how to attach folks with tradition within the period of the metaverse.

“Since our inception, HONOR has always aspired to make great contributions to the industry to enable a better future for all. To achieve that goal, we’ve stayed laser-focused on our commitment to innovation,” mentioned George Zhao, CEO of HONOR Device Co, Ltd., “With the introduction of our Dual Flagship Strategy, MagicOS 7.0, Fitness and Health solution, we look forward to providing compelling options to European and international consumers who are seeking the best foldable smartphones and the most premium user experiences on the market.”

Embracing the Connected Future with New Dual Flagship Strategy and MagicOS

As a worldwide know-how, HONOR has all the time strived to innovate with goal and ship person advantages that matter. For the primary time, HONOR will probably be introducing its foldable smartphones to worldwide markets. Announced throughout IFA 2022, the Dual Flagship Strategy will see HONOR deliver its upcoming foldable flagship smartphones and all-round flagship smartphones to Europe and different areas around the globe.

HONOR additionally unveiled MagicOS 7.0, a brand new OS designed to supply seamless expertise throughout the cross-platform, cross-device experiences. It is predicated on Android in addition to PC and IoT working methods, so gadgets working totally different OS can connect with MagicOS gadgets at a system stage. Alongside new person interface adjustments, MagicOS 7.0 will let customers management an HONOR laptop computer, smartphone and pill utilizing a single keyboard and mouse. Through the characteristic, customers can drag recordsdata throughout gadgets seamlessly, in addition to sort textual content into the smartphone or pill with their laptop computer keyboard. MagicOS 7.0 will probably be formally introduced in This autumn 2022.

In line with its dedication to contributing to the broader business, HONOR introduced that the model has joined varied IoT consortiums together with Matter and Ola, serving to to formulate widespread business requirements that promote open collaboration. In addition, the brand new HONOR Developer Service Platform will present direct help and providers to builders. Among the various providers accessible, builders can submit their apps into App Market and Game Center by way of the platform. It may also present builders with entry to numerous system capabilities for them to develop cross-device options for HONOR machine customers sooner or later. Interested builders could go to the next website for extra data: https://developer.hihonor.com.

Further signifying the model’s dedication to cross-device performance, HONOR is increasing its partnership with Microsoft to deliver Phone Link to worldwide HONOR machine customers. Previously solely accessible to HONOR machine customers in China, Phone Link lets customers join choose HONOR smartphones to Windows PCs to unlock new cross-device capabilities, together with the flexibility to view notifications, make and obtain calls on their PC and use cell apps on Windows. The HONOR Magic4 Pro is among the many first worldwide HONOR smartphone fashions to help Phone Link^[1], whereas the HONOR 70 may also help Phone Link following an OTA replace.

Furthermore, from October, the upgraded HONOR Health app will present customized customized person interfaces and supply health strategies and coaching programs in accordance with person habits, serving to smartphone customers to attain their well being targets.

Introducing HONOR 70 to Global Markets, a Vlogging Masterpiece

Designed for vlogging fanatics, the HONOR 70 is HONOR’s newest addition to its high-end N Series smartphone line up. The fashionable machine debuts with Solo Cut mode, which lets customers simply produce vlogs that highlight a particular particular person in a bunch by way of built-in Person Re-identification Technology. With Dual Video Streaming, HONOR 70 can file two movies concurrently, with one that includes a single topic and the opposite capturing the total group.

Capturing prime quality vlogs is simple with the HONOR 70, due to its highly effective Dual Main Camera that contains a 54MP IMX800 Super Sensing Main Camera with a big 1/1.49-inch IMX800 Sensor and a 50MP Ultra-Wide & Macro digital camera. The new smartphone is powered by Qualcomm Snapdragon 778G Plus 5G and helps GPU Turbo X and OS Turbo X, delivering clean efficiency and a responsive expertise throughout a spread of professional quality duties, together with video enhancing for vloggers who’re all the time on the transfer.

The HONOR 70 is the primary HONOR N Series smartphone to run HONOR Magic UI 6.1 primarily based on Android 12 and is accessible in a spread of trendy coloration choices together with Midnight Black, Crystal Silver and Emerald Green^[2].

In recognition of HONOR 70’s wonderful person expertise, the Expert Imaging and Sound Association (EISA) awarded the smartphone the EISA BEST BUY SMARTPHONE 2022-2023 award. EISA is an professional group comprising over 60 of the world’s most revered client electronics magazines, web sites and social media commentators from 29 international locations.

The HONOR 70 will probably be accessible in choose European markets from right now for a beginning worth of EUR 549.

HONOR MagicGuide 14, a Mobile Productivity Powerhouse

Featuring OS Turbo for the primary time ever on an HONOR laptop computer, the all-new HONOR MagicGuide 14 delivers vital upgrades in battery life and as much as 20.8%^[3] higher energy effectivity in comparison with its predecessor. The laptop computer is powered by a 12^th Gen Intel^® Core™ i5-12500H processor and is configurable with a NVIDIA^® GeForce RTX™ 2050 devoted graphics card^[4], providing blazing quick efficiency whether or not working within the workplace or gaming at residence. With a 75Wh battery, the HONOR MagicGuide 14 supplies as much as 17 hours of battery life on standby, and helps quick charging to supply as much as 3.5 hours of uptime when working productiveness software program after simply quarter-hour of charging^[5]. Coming in a smooth but elegant Space Gray colorway, the HONOR MagicGuide 14 is slated to reach in choose European markets with pre-orders beginning right now, with a beginning worth of EUR 1099. 

Enabling Premium Audiovisual Experiences with HONOR Pad 8

The HONOR Pad 8 is an inexpensive all-round sensible machine catering to the productiveness and entertainments wants of scholars and younger professionals. The new HONOR pill combines a 12-inch 2K HONOR FullView show that includes a screen-to-body ratio of 87%^[6] and help a decision of 2000×1200^[7] pixels and 1 billion colours with eight built-in loudspeakers to ship immersive multimedia experiences on the go. Running HONOR Magic UI 6.1 with Google Play Services, the HONOR Pad 8 packs a excessive capability 7250 mAh^[8] battery for all-day connectivity, permitting customers to remain related at all occasions. Arriving in choose European markets with pre-orders beginning right now, the HONOR Pad 8 is available in Blue Hour and will retail at a beginning worth of EUR 329.

The launch of the pill represents the completion of the model’s international product portfolio; shoppers in choose Europe and worldwide markets will quickly have entry to each HONOR smartphone and IoT product sequence, marking a brand new milestone for HONOR.

Step into the Gateway to the Future

As a model, HONOR has constant funding in Spatial Audio, AI and AR applied sciences, to unlock immersive experiences and  prepare for the following digital revolution.

Unveiled throughout HONOR’s IFA keynote session, Gateway to the Future is a brand new HONOR Talents initiative designed to complement cultural heritage by way of the ability of know-how. In collaboration with ARLOOPA, HONOR challenged two famend artists – Yunuene and Timo Helgert – to creatively reimagine the long-lasting Wasserschloss constructing positioned in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. The AR expertise is now stay on-location in Speicherstadt, and can also be accessible for customers to view at residence by way of the ARLOOPA app, providing smartphone customers a brand new strategy to uncover cultural treasures by way of immersive AR. The marketing campaign video is accessible right here: https://youtu.be/7rwwZQw2C4M.

Introducing HONOR’s Spatial Audio

Announced throughout IFA 2022, HONOR’s Spatial Audio answer is designed to allow headphones to provide extensive, cinematic 3D sound results that create the sense of immersion required for next-generation AR and VR experiences.

At its core, HONOR’s Spatial Audio is designed to ship encompass sound and 3D audio by way of headphones through the use of the accelerometer and gyroscopes in earbuds to trace the movement of the person’s head, remapping the sound area to deliver customers an immersive and pleasant audio expertise in all eventualities equivalent to motion pictures, music and video games. And via the algorithm, the adjustments of sound on its method from the supply to the listener’s ear may be simulated. These results embrace localization of sound sources above, under, behind and within the entrance of the listener.

HONOR’s Spatial Audio is the primary to help sound externalization distance adjustment, offering customers to dynamically alter the space of digital sound sources from 0.15 to 10 meters to swimsuit a extra customized listening expertise.

HONOR Talents: Applications for Interactive AR Artwork Category Now Open

Complementing the initiative, HONOR has launched a devoted Interactive AR Artwork class as a part of its HONOR Talents international design competitors. Within the class, contestants are invited to provide digital AR artworks which creatively rework their neighborhoods, together with digital overlays for buildings, partitions, parks, and different public areas, serving to to get communities nearer to tradition. Artists within the contest can discover extra data right here: https://www.hihonor.com/honor-talents/en/ 

HONOR additionally partnered with the Central Academy of Fine Arts (CAFA) in China to create a brand new AR paintings titled INFINITY. The phy-gital expertise showcases an inventive interpretation of the universe, which the artistic group comprising CAFA school members and college students use as an analogy to advertise intercultural dialogue. The artwork is accessible at HONOR’s IFA sales space by way of the ARLOOPA app.

About HONOR

HONOR is a number one international supplier of sensible gadgets. It is devoted to turning into a worldwide iconic know-how model and creating a brand new clever world for everybody by way of its highly effective merchandise and providers. With an unwavering give attention to R&D, it’s dedicated to growing know-how that empowers folks across the globe to transcend, giving them the liberty to attain and do extra. Offering a spread of high-quality smartphones, tablets, laptops and wearables to swimsuit each price range, HONOR’s portfolio of revolutionary, premium and dependable merchandise allow folks to turn out to be a greater model of themselves.

For extra data, please go to HONOR on-line at www.hihonor.com or e-mail [email protected]

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