New Delhi, Delhi, India:
This November, the Hong Kong Tourism Board (HKTB) is bringing again its signature occasion – the Hong Kong Wine & Dine Festival. With about 700 taking part eating places and bars, the Festival this 12 months has ready a smorgasbord of drinks and eating promotions that invite meals and wine lovers to take pleasure in a “Taste Around Town” of succulent Hong Kong flavours. Furthermore, to rejoice the 25th anniversary of the institution of the Hong Kong Special Administrative Region (HKSAR), the HKTB will probably be, for the primary time, providing the general public a complete of fifty,000 free Wine & Dine Festival e-coupons through the e-platform on the Discover Hong Kong web site. By shocking the general public with scrumptious gives, the promotion is hoped to reinforce the ambiance of the native eating scene and supply assist to the commerce.
HKTB Executive Director Mr Dane Cheng stated, “The Hong Kong Wine & Dine Festival is one of the most iconic events on the city’s events calendar, loved by both the local public and visitors. This year, the HKTB will continue to celebrate the Festival all over the city. Using Hong Kong’s quintessential flavours and mesmerising harbour views as inspiration, we have invited many well-known restaurants and bars to come up with innovative gourmet experiences for the event, including the thematic “Creative Cocktails Citywide” and “Wine on the Waterfront” programmes. In addition to delighting locals and guests with distinctive experiences, we will probably be showcasing Hong Kong’s gastronomic treasures to the world with a view to encouraging travellers to plan their long-awaited Hong Kong journey to benefit from the tastes they’ve been lacking.”
Mr Cheng continued: “To show support for the two events that will take place in Hong Kong around the same time, namely the Global Financial Leaders’ Investment Summit and the Hong Kong Sevens, the HKTB has reserved a number of Wine & Dine Festival e-coupons as gifts for the participants of the two events, so that they can also have a taste of our city’s culinary offerings during their stay.”
The theme of this 12 months’s Hong Kong Wine & Dine Festival is “Taste Around Town”. In collaboration with the F&B sector, the HKTB will current three surprises to the native public and guests. Combining Hong Kong’s delectable meals and wine choice and breathtaking views, the occasion invitations gourmets to “Drink Around Town” and “Dine Around Town”.
| Three Surprises | ||
| Drink Around Town | Dine Around Town | |
| “Creative Cocktails Citywide” with Hong Kong flavours |
“Wine on the Waterfront” paired with delicacies and harbour views from totally different views |
A meals journey round city that includes the most popular eating Experiences |
Surprise 1. “Creative Cocktails Citywide” with Hong Kong flavours
The “Creative Cocktails Citywide” promotion, launched for the primary time, supplies good alternatives for mates to get collectively. At the invitation of the HKTB, over 210 eating places and bars, together with many who boast worldwide awards or award-winning mixologists, have give you new cocktails, with most of the new creations incorporating native components or flavours. These artistic cocktails will not be solely stuffed with nice surprises, however additionally they exemplify Hong Kong’s east-meets-west tradition. Visitors will be capable to pattern these new flavours once they go to Hong Kong.
Each with their distinctive promoting factors, from photogenic spots to good views and thematic experiences, the taking part eating places and bars will indulge totally different pursuits. Most of the taking part retailers may even be rolling out connoisseur snacks alongside new cocktails, with majority of those restricted objects accessible on the low cost worth of HK$100 every.
Surprise 2. “Wine on the Waterfront” paired with delicacies and harbour views from totally different angles
Hong Kong’s stunning harbour views are world-renowned. In this 12 months’s Wine & Dine Festival, the HKTB has invited about 160 eating places that supply totally different views of the harbour to affix the “Wine on the Waterfront” promotion and supply unique set menus for under HK$150 every, in order that the general public can relish worldwide cuisines and spectacular views of the Harbour on the similar time.
The taking part eating places are situated in eight harbourfront districts and meals hubs, specifically Tseung Kwan O, Kwun Tong, Tsim Sha Tsui, Stanley, Kennedy Town, Island East, Central and Wan Chai.
Surprise 3. “Dine Around Town” that includes the most popular eating experiences
The HKTB can be teaming up with over 300 fashionable eating places on the “Dine Around Town” promotion to offer foodies with particular eating experiences – from omakase with conventional Chinese cuisines to green-tasting experiences, and from breakfast to dinner. Together with thrilling city-wide happenings like “Sip and Savour in LKF” and “Argentina Wine & Dine Tour 2022”, the HKTB calls on everybody to wine and dine all day, throughout city.
50,000 free e-coupons for the general public to assist the commerce
To rejoice the 25th anniversary of the institution of the HKSAR, the HKTB will probably be giving out 50,000 “Drink Around Town” e-coupons through the Discover Hong Kong web site e-platform. Locals and guests can use the e-coupons to redeem a free deal with from the “Creative Cocktails Citywide” and “Wine on the Waterfront” promotions. Distributing free Wine & Dine Festival e-coupons for the primary time, the HKTB invitations connoisseur lovers to boost their glass to Hong Kong’s culinary excellence, boosting the eating atmosphere throughout city with a view to driving patronage to the F&B sector.
Strengthening promotions in totally different markets to draw guests again to Hong Kong
Hong Kong’s various, east-meets-west eating experiences maintain sturdy enchantment to travellers. During the Wine & Dine Festival, the HKTB will produce a collection of video content material for dissemination on social media and organise quite a lot of themed promotions in chosen customer supply markets to maintain publicity for Hong Kong. By selling the ever-vibrant eating scene of Hong Kong, the HKTB strives to encourage travellers to make plans for a visit to the culinary capital in the close to future.
