India:
It is with nice pleasure that H&M Move is welcoming Zlatan Ibrahimović to their staff. The well-known Swedish soccer participant will be part of the model of their mission to get the complete world and all people shifting by way of democratising sport. Zlatan will begin his long-term dedication as world Brand Mover for H&M Move with a marketing campaign in spring 2023.
Zlatan Ibrahimović is considered one of the best strikers of all time and has performed in the world’s largest leagues. More than twenty years into his soccer profession, Zlatan nonetheless performs up entrance for AC Milan and is Sweden’s all-time main goal-scorer. He can be a father, a hiker, speaks 5 languages and has a ardour for taekwondo. Zlatan is the final multimover.
“I often felt like I was judged or excluded from moving growing up. Boys and girls growing up like I did should be able to wear what the professional athletes wear. That is what H&M Move stands for. I strongly believe in the brand mission of giving everybody the chance to move. Because moving has changed my life 100%.”
Zlatan Ibrahimović, Professional Footballer and Multimover
To welcome Zlatan to the H&M Move staff, Mover Jane Fonda provided him some priceless one-to-one keep-fit teaching. The movie finds the Academy Award-winning actor, activist and health icon in teacher mode, encouraging Zlatan by way of a few of her legendary strikes. But how will Zlatan take her directions?
*WATCH THE FILM HERE*
*WATCH THE INTERVIEW WITH ZLATAN HERE*
*CAMPAIGN IMAGES*
In maintaining with H&M Move and Zlatan’s mission to get the complete world and all people shifting, earlier this month the model welcomed Diana Amini as Head of the Move Community Program. She brings with her intensive expertise from the non-profit sector, together with 7 years as Global Manager of the H&M Foundation. Diana will construct a worldwide initiative that works intently with communities dealing with a few of the largest obstacles to alternatives to transfer. She will work with a staff of specialists and thought leaders – together with our world Brand Movers – who will every deliver invaluable experience from their fields.
“Removing barriers to sport is very much at the heart of H&M Move’s purpose. I’m beyond excited to join a dynamic global team and work together on new and exciting ways to drive positive change. Our first move will be to focus on children facing barriers to participation. We will gradually extend our work to get everybody moving.”
Diana Amini, Head of Community Program at H&M Move
H&M Move is a motion model. We have fun motion and invite the world to transfer. We make fashionable and practical movewear accessible to all people, in a extra sustainable means. Visit hm.com/transfer or observe @hm_move for extra inspiration.
Zlatan is sporting the following H&M Move items: DryMove™ pullover hoodie, reflective gray operating tights with matching shorts, beige relaxed sports activities prime, khaki operating shorts and a windproof operating vest and jacket.
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