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The digital contest Hipi PassTheMic attracted 350 music-lovers to create an unbroken chain of songs. The winner obtained to carry out on TV with Master Saleem on Antakshari on Zee Punjabi.
MUMBAI, India, Sept. 15, 2022 /PRNewswire/ — Hipi, a main platform for short movies, created a document with Hipi PassTheMic, India’s first digital Antakshari contest for the new era of singers to get pleasure from the historic custom of Antakshari, in a collaboration with Zee Punjabi’s iconic present Antakshari.
The six-week contest started with the contestants importing movies utilizing #HipiPassTheMic and performing their favorite gigs on the Hipi app. The contestants then tagged the subsequent singer in the caption to sing Punjabi or Hindi songs from the final phrase of the music as is the custom in classical Antakshari, passing the digital mic to different members.
The competitors was a big hit with singing creators, because it acquired 3,200 video submissions from throughout India. It set a mark with 350 entries lengthy Antakshari chain. Hipi provided a money prize of INR 10,000 to at least one winner every week to encourage aspiring singers and hobbyists alike to pursue their dream of turning into acknowledged vocalists. The grand prize winner Laj, additionally a outstanding contestant of Zee Sa Re Ga Ma Pa 2021 obtained a chance to carry out a duet with Master Saleem on the Antakshari Season 2 of Zee Punjabi, which was broadcast worldwide.
Zee Punjabi’s Antakshari season 2 additionally hosted two well-known Hipi creators, Sara Gurpal and Jimmy Sharma in a superstar particular episode. The creators had a tremendous time on the Antakshari stage, mingling with different celebrities, performing, and busting some strikes to Punjabi music.
Hipi additionally launched an unique in-app filter to please the members. The filter comprised of a mic together with a backdrop of glamour. With the filter, the app geared toward offering an on-stage expertise to the contestants from the consolation of their residence. The filter obtained a lot of love from the Hipi household and have become one of the most used filters on the Hipi app.
Commenting on the contest, the Chief Business Officer of Hipi, GBS Bindra mentioned: “The integration with Zee Punjabi on Hipi PassTheMic has been a grand success. We are thrilled to host many talented music lovers on the app, who found this campaign entertaining and had fun with the contest. With more such unique contests, we aim to bring together entertainment in its latest form to the world.”
About Hipi
Hipi is a main short-form video vacation spot that evokes creativity and keenness. Made in India, Hipi has already turn out to be India’s favorite short video platform for many gifted creators. Hipi brings collectively moments of pleasure, inspiration, and discovery. The platform empowers manufacturers and retailers to harness the energy of storytelling and product discovery in an industry-changing, retail advertising atmosphere.
The app will be downloaded on the Google Play retailer and the Apple App Store, and will be accessed through browser at https://hipi.co.in
Photo: https://mma.prnewswire.com/media/1899501/Hipi_Pass_the_Mic.jpg
