Henotic Hemp pivots brand and niches down

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Music Festival Essentials

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Josh Whitney–Founder of Henotic Hemp

Henotic Hemp units out to change into a high participant throughout the music pageant and rave neighborhood as an official help and restoration complement

The music pageant house and EDM neighborhood want what we’re going to provide”

— Josh Whitney

LANSING, MICHIGAN, UNITED STATES, October 26, 2022 /EINPresswire.com/ — Henotic Hemp of Michigan introduced lately that it will be pivoting its brand away from the efficiency and athletic CBD markets and niching down into the music pageant house. Since March 2021, Henotic Hemp has marketed its efficiency CBD brand to “athletes and high performers seeking optimal balance in work, sport, play, and recovery.” They provide a whole lineup of high-quality CBD dietary supplements for energetic and outgoing life.

Recent revelations throughout the firm have led the brand to reinvent itself and make the mandatory pivot. From now on, Henotic Hemp can be advertising itself as a Music Festival Support and Recovery Supplement brand that goals to help hurt discount and higher well being throughout the music pageant house.

“The music festival space and EDM community need what we are going to offer,” says Josh Whitney, the corporate’s founder. “There isn’t much focus on health and wellness within these spaces, but just because you’re having a good time doesn’t mean you should forget about your health. We want to help people have a better and safer time.”

Music festivals are sometimes 2-5 day occasions the place individuals go to flee the obligations of day-to-day life and dance the night time away. The sizes of festivals can vary from a few hundred individuals to properly over 100,000 and span tons of if not 1000’s of acres. No matter the scale, the atmosphere is usually the identical–nobody talks about their jobs, opinions, or politics. People solely care about connecting with their fellow people and basking within the magic of a brief alternate actuality the place all are accepted, and nobody cares for those who’re a horrible dancer.

“The EDM community is special. Electronic music, specifically, is so fun to dance to. Everyone dances, and no one cares what you look like. That level of vulnerability is something you don’t see in everyday life, and it brings people together in a special way.” says Josh.

It’s no thriller that music festivals sometimes contain a number of partying, dancing, strolling, and sleeping on the bottom in tents for a couple of days. They are powerful on the thoughts and physique, even when they’re accomplished completely sober. “The need for what we will provide is there, and we anticipate the adoption of this idea to resonate with many people.”

Henotic Hemp needs to make sure its present buyer base is aware of that each one its merchandise and core values stay the identical. Nothing is altering throughout the merchandise themselves. The solely factor altering is who their goal buyer is. CBD has a broad vary of optimistic advantages for psychological well being, sleep, ache, irritation, and basic well being. Henotic Hemp provides high-potency cannabinoids blended with added nutritional vitamins, herbs, adaptogens, and mushrooms, with every product having a particular use.

The firm states its mission is to encourage greater ranges of well being, connection, and steadiness in all who use its merchandise–supporting individuals’s psychological well being as their central focus. Josh struggled with heroin dependancy in his mid 20’s and credit CBD, plant medicines, and EDM music for saving his life. “I’ve struggled a lot with mental health over the years. Whether it’s addiction, depression, or anxiety, each presents unique challenges. I’ve found good tools like CBD, which help a lot, and I want to help others with the same tools that have helped me.”

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