HDFC Life announces Nvest platform for start-ups


Mumbai, December 26, 2023: HDFC Life, one of India’s leading life insurers, has a tie-up with IvyCamp, an initiative of IvyCap Ventures Advisors Pvt. Ltd. to provide a platform called Futurance that allows tech-enthusiastic start-ups to co-create targeted solutions and build next-gen capabilities for HDFC Life. 

In the fifth season, Futurance focused on the following domains:

  • Alternate & Augmented Data: Leverage data from unconventional sources to validate customer details, enhance marketing strategies, and refine the underwriting model
  • Medical/Health Tech: Introduce remote health testing for improving customer onboarding and underwriting processes
  • Innovative Sales Tech: Implement sales tech solutions for lead generation, customer screening, and insurance distribution optimisation
  • AI-based Vision & Voice Solutions: Utilise AI-based smart-vision solutions to elevate the customer experience

Six startups were shortlisted in season 5:Nvest,, Toplyne, Zipteams, Convin, and Riskcovry. Nvest emerged as the winner. Nvest specialises in a proprietary configuration engine that empowers various tools and functionalities. It significantly reduces product launch time. Nvest’s advanced algorithms and modules further contribute to boosting sales effectiveness, persistency, and ticket size.

Prasun Gajri – Chief Investment Officer, HDFC Life, said, “Since its inception, HDFC Life has been a forerunner in investing ahead of the curve in cutting-edge technology, embracing innovations and leveraging the power of latest technology solutions. We started Futurance in 2019, to access diverse talents and welcoming new ideas into our organization to build a robust system that offers simple solutions. The core of it is to understand the customer and provide an easy-to-understand customer journey. Our Futurance program has enabled us to do that, over and over again. I would like to thank all the participants and wish the winners my best for a wonderful partnership.”

Anju Gupta, Co-founder and President of IvyCamp said, “At IvyCamp, we are always creating and engaging in opportunities to help driven founders grow and succeed. Engaging with corporates has been a very successful path to helping startups scale and add value to large organizations. HDFC Life through Futurance has been committed to supporting innovative entrepreneurs and working with them to help the organization incorporate innovative solutions to grow customer value, enhance internal processes, digitize and much more.”

Over the past four years and five seasons of Futurance, 12 start-ups have made significant strides in areas such as Voice AI, Metaverse, Customer Onboarding, and HealthTech, engaging in proof-of-concept initiatives with HDFC Life.


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