Mumbai, October 6, 2026: Hansaplast has introduced its new Washproof Printed Plasters in India, collaborating with former South African cricketer Jonty Rhodes to launch the range featuring Sports and Wildlife designs.
The new plasters are designed to make wound care more engaging for children, combining 99% bacteria-blocking protection, washproof construction, and strong adhesion with colourful prints. The range includes 10 different designs across Sports and Wildlife themes, all designed and printed in India.
Focus on children’s wound care
The launch aims to address the everyday cuts, scrapes, and bruises that active children experience, offering a playful alternative to traditional bandages. The plasters contain Benzalkonium Chloride for antiseptic protection and are intended to help children return to play quickly after minor injuries.
Jonty Rhodes, known for his active cricketing career and frequent minor injuries, features in the campaign’s television commercial. The ad highlights how the printed plasters can make minor injuries feel less disruptive and more like part of a child’s adventure.
Market opportunity and campaign details
Geetika Mehta, Managing Director of NIVEA India, said the childcare products industry in India is growing at an estimated 20% CAGR between 2024 and 2029, with around 13 crore urban children under the age of 14. She noted that parents are increasingly seeking products that combine quality, protection, and engaging experiences for their children.
“With Hansaplast Washproof Printed Plasters, we have brought this thinking to an everyday first-aid essential. By combining our 140 years of wound care expertise with trusted protection and fun, collectible designs, we are turning a routine care moment from first aid to feel-good,” Mehta said.
Availability and product features
The Hansaplast Washproof Printed Plasters are now available on leading e-commerce and quick-commerce platforms. The plasters are designed for everyday use, offering children the freedom to choose prints that reflect their interests and personalities while providing parents with reassurance about wound protection.
Hansaplast is a wound care brand with 140 years of experience, operating under NIVEA India.
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