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HL Group paving a brand new path with its main associates HL Holdings, HL Mando and HL D&I Halla
“Youthfulness is the call of our time. We will take a bold leap forward with our new young brands,” mentioned HL Group Chairman Chung Mong-won
SEOUL, South Korea, Aug. 29, 2022 /PRNewswire/ — In celebration of its 60th anniversary, Halla Group is altering its company title to HL (“Higher Life“), which stands for its pursuit of increased life. Halla Group had retained its company title for 38 years for the reason that launch of the Halla model in 1984. HL will function the brand new title for the group. HL Group’s origins date again to the founding of Hyundai International Inc. in 1962 by the late Chung In-yung.
The group’s new emblem visualizes the motion of an individual striding, which embodies the spirit of problem and development. Stride, which implies “to walk with long, decisive steps to make a bold leap,” harbors the group’s identification in addition to the current and future of HL Group in pursuit of a “higher life” and the custom and legacy of Halla Group.
HL Group Chairman Chung Mong-won first unveiled the group’s company identification (CI) to the workers on August 16 together with the which means of the modified company title. He emphasised , “Youthfulness is the call of our time. Being young means constantly growing and evolving by discovering new things without falling into the traps of stagnation. We will take a bold leap forward with our creative talents while communicating with the market through our new and young HL brands.”
The first model of the HL home is HL Klemove, an organization specializing in autonomous driving which launched final December. HL Klemove has launched its distinctive promoting marketing campaign with catchy slogans comparable to “It’s okay to get lost” and “HL Klemove people,” attracting heaps of consideration from Millennials and Gen Zs. HL Group and its three listed associates selected the change of their company title on the board of administrators assembly in July and introduced the convening of a normal assembly of shareholders in the morning of August 18 to go the agenda on altering of firm names. The group’s holding firm, Halla Holdings Corp., might be renamed HL Holdings, whereas the names of its two associates, automotive major sector Mando Corp. and building agency Halla Corp. might be modified to HL Mando and HL D&I Halla, respectively. The closing choice on associated agendas for every firm might be made on the normal assembly of shareholders in September. The “HL” model marketing campaign might be formally launched on September 9. The video commercials of the brand new manufacturers might be broadcasted by numerous media shops, together with standard TV commercials and digital campaigns.
Meanwhile, the founding date of HL Group is October 1. A celebratory occasion for the 60th anniversary of its founding might be held on the metaverse in late September.
