SANTA MONICA, Calif., Oct. 06, 2022 (GLOBE NEWSWIRE) — GumGum, a contextual-first, world digital promoting platform, right this moment broadcasts that it has damaged the $1 billion greenback advert spend milestone.
The Contextual Advertising world market is projected to be a $335.1 billion market by 2026 and is a concentrating on technique that’s inherently privacy-forward and doesn’t require the use of a client’s private information. Advertisers at the moment are embracing contextual options amid world requires information privateness laws and are starting to know the energy of context as a proxy of intent, somewhat than private identifiers.
“We’re thrilled to mark this milestone, which we see as a significant moment in our ongoing journey and growth here at GumGum, after championing contextual technology for over a decade,” mentioned GumGum CEO Phil Schraeder. “We know contextual technology is the ultimate universal targeting method for a cookieless age, capable of reaching consumers in the right mindset across current and future environments to drive better business outcomes and increased sales.”
Rather than leveraging third-party cookies that comply with customers round the web, contextual concentrating on permits advertisers to satisfy individuals in the second they’re in by aligning adverts with the context of a digital surroundings leading to elevated consideration, model recall and client motion. GumGum is the solely unbiased tech supplier to have achieved the Media Rating Council’s (MRC) content-level accreditation for contextual evaluation, model security and suitability, demonstrating the superior sophistication of the proprietary contextual platform and its potential to actually perceive the full context of digital environments.
Since GumGum’s founding in 2008, the firm has grown to virtually 500 workers throughout 19 markets worldwide together with the UK, Germany, Australia, Mexico and Japan. GumGum has been acknowledged as a lead contextual supplier by a few of the world’s most impactful manufacturers, working with over 70% of Fortune 100 corporations together with SAP, Jeep, Canon and Vodafone, and high publishers like Axel Springer, Meredith and Hearst. And even by financial downturns and durations of world upheaval, GumGum’s observe report factors to the potential for sustained development with an 88% compound annual development fee (CAGR) since inception.
Bolstered by current partnerships, GumGum is transferring aggressively into the gaming and linked TV (CTV) environments in 2023. GumGum can be persevering with to reinforce its platform capabilities to ship The Mindset Matrix™ – a digital promoting blueprint that enables manufacturers to achieve customers in the proper mind set by a strong mixture of superior contextual concentrating on, charming inventive advert codecs and client consideration measurement capabilities.
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About GumGum
GumGum is a contextual-first, world digital promoting platform that captures individuals’s consideration, with out the use of non-public information. We consider {that a} digital promoting ecosystem primarily based on understanding a client’s lively mind set somewhat than behaviour builds a extra equitable and safer future for customers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For extra data, please go to www.gumgum.com.