The international SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to speed up development and business improvement in Australia.
Lemma, an unbiased SSP platform for Digital Out of Home (DOOH), introduced the growth of their workforce in Australia with the rent of Wasiq Kidwai as Director of Sales and Business improvement.
He joins Lemma with the transient to usher in a shift of digital spends in direction of programmatic digital out-of-the-home as half of the mainstream ecosystem. In his new function, Wasiq shall be liable for increasing Lemma’s regional Business by means of strategic company & model partnerships whereas additionally constructing the native workforce and onboarding new display screen companions throughout AU.
Wasiq has intensive agency-side expertise, having held Planning & Investment roles at GroupM, Mindshare & Havas Media. In his most up-to-date stint with GroupM India, he was liable for Trading and Investment, the place he has intently labored with Media, AdTech and Data companions.
Wasiq Kidwai, Director of Sales & Business Development, Australia, “Lemma is uniquely positioned to guide and accelerate the pDOOH agenda in the region whilst their expansion plans align with the larger goal of connecting mainstream to the Digital OOH. At the same time, I am excited about this medium, especially at the pace at which it’s evolving. I am sure DOOH is the future of advertising.”
Gulab Patil, Founder & CEO of Lemma, stated, “As Lemma expands its presence in various markets, we need the strongest Digital and inventive minds to help us pave the way and make our vision of transforming DOOH mainstream digital a reality. Wasiq exhibits exceptional expertise in the digital media space, with years of agency experience. We certainly see him as a vital part of our growth in the AU market in the future.”
About Lemma
Lemma is the fastest-growing unbiased SSP for Digital Out of Home, envisioning the transformation of DOOH into the mainstream digital ecosystem by establishing direct connections with main international Demand Side Platforms. Lemma has enabled multi-channel patrons and suppliers to attach and transact in DOOH with out modifying their platforms or doing a customized integration. This is a large leap ahead for the OOH trade, as it will increase each entry to produce and demand from a wider array of programmatic patrons and sellers across the globe, together with APAC, AMERICAS & EMEA.
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